{"id":1171,"date":"2019-07-06T10:08:25","date_gmt":"2019-07-06T02:08:25","guid":{"rendered":"https:\/\/luvecg.cn\/?p=1171"},"modified":"2019-07-07T14:37:17","modified_gmt":"2019-07-07T06:37:17","slug":"%e6%95%b0%e5%ad%97%e8%90%a5%e9%94%80%e8%b6%8b%e5%8a%bf%e9%a2%84%e6%b5%8b%e5%92%8c%e5%bb%ba%e8%ae%ae","status":"publish","type":"post","link":"https:\/\/picvlog.com\/?p=1171","title":{"rendered":"\u6570\u5b57\u8425\u9500\u8d8b\u52bf\u9884\u6d4b\u548c\u5efa\u8bae"},"content":{"rendered":"\n

\u7f51\u4e0a\u5e7f\u544a\u3001\u7ebf\u4e0a\u8425\u9500\uff0c\u89c6\u9891\u8425\u9500\u65b9\u5f0f\u6108\u89c1\u591a\u6837\u5316\uff0c\u7531\u4f20\u7edf\u7684Google Ad\u548cFacebook Ad\u5230Instagram\u548cSnapchat\u7684\u5174\u8d77\uff0c\u7a76\u7adf\u4f01\u4e1a\u5728\u672a\u6765\u4e00\u5e74\u5982\u4f55\u6709\u6548\u5229\u7528\u7f51\u4e0a\u8425\u9500\u6765\u589e\u52a0\u5229\u6da6\uff1f2Easy\u5e73\u53f0\u4e0a\u5176\u4e2d\u4e00\u95f4\u670d\u52a1\u5546Kickads\u6982\u8981\u51fa\u6570\u9879\u4f01\u4e1a\u4eec\u5fc5\u987b\u7559\u610f\u7684\u5927\u8d8b\u52bf\u3002<\/p>\n\n\n\n

\u7f51\u4e0a\u5e7f\u544a\u6210\u672c\u6b63\u4e0a\u5347\u5fc5\u987b\u505a\u597d\u5e7f\u544aoptimization\u4ee5\u589e\u52a0ROI<\/h3>\n\n\n\n

\u95ee1\uff1a 2017\u5e74\u81f32019\u5e74\u7f51\u4e0a\u8425\u9500\u884c\u4e1a(Online Marketing industry)\u6709\u4efb\u4f55\u53d8\u5316\uff1f\u4f8b\u5982\uff0c\u60a8\u57282018\u5e74\u53d1\u73b0\u4e86\u54ea\u4e9b\u5dee\u5f02\uff1f\u5b83\u53ef\u80fd\u662f\u4e00\u79cd\u8d8b\u52bf\u3001\u4e0d\u540c\u7c7b\u578b\u7684\u5ba2\u6237\/\u7528\u6237\u884c\u4e3a\u3001\u5bf9\u5728\u7ebf\u8425\u9500\u7684\u9700\u6c42\u53d8\u5316\u7b49<\/strong><\/p>\n\n\n\n

\u7b541\uff1a \u76f8\u5bf9\u4e24\u5e74\u524d\uff0cFacebook\u548cGoogle\u4ecd\u7136\u662f\u884c\u4e1a\u7684\u9996\u8981\u5e73\u53f0\uff0c\u7136\u800c\u6574\u4e2a\u7f51\u4e0a\u8425\u9500\u884c\u4e1a\u53d1\u5c55\u6108\u8d8b\u6210\u719f\uff0c\u66f4\u591a\u5ba2\u6237\u6295\u653e\u8d44\u6e90\u5728Facebook\u548cGoogle\u5e7f\u544a\u4e0a\uff0c\u5728\u5e7f\u544a\u9700\u6c42\u91cf\u5927\u5e45\u589e\u52a0\u800c\u53c8\u672a\u6709\u65b0\u7684\u5e7f\u544a\u5e73\u53f0\u51fa\u73b0\u7684\u60c5\u51b5\u4e0b\uff0c\u5e7f\u544a\u7ade\u4ef7\u66f4\u4e3a\u6fc0\u70c8\uff0c\u56e0\u800c\u5e7f\u544a\u8d39\u7528\u5927\u5e45\u5ea6\u4e0a\u8c03\u3002<\/p>\n\n\n\n

\u4ee5Google Ad \u4e3a\u4f8b\uff0c\u4ee5\u5f80\u4e00\u4e9b\u8f83Popular\u7684Keyword\uff0c\u5982\u8981\u5728\u641c\u7d22\u9996\u9875\u4e2d\u520a\u51fa\uff0cBid\u4ef7\u5f80\u5f80\u6bd4\u4ee5\u524d\u8d35\u4e86\u6570\u500d\u3002\u6211\u4eec\u770b\u5230\u7684\u8d8b\u52bf\u662f\u6709\u8d22\u529b\u7684\u5e7f\u544a\u5ba2\u6237\u9010\u6e10\u4e3b\u5bfc\u7f51\u4e0a\u8425\u9500\u7684\u5404\u4e2a\u6e20\u9053\uff0c\u800c\u4e00\u4e9b\u6709\u5b9e\u529b\u800c\u9884\u7b97\u8f83\u4e3a\u7d27\u7ecc\u7684\u516c\u53f8\u66f4\u96be\u81ea\u884cSetup Google Ad\u6216\u662fFacebook Ad\u7a81\u56f4\u800c\u51fa\u3002<\/p>\n\n\n\n

\u6240\u4ee5\uff0c\u8981\u5e94\u5bf9\u5f53\u524d\u50e7\u591a\u7ca5\u5c11CPC\u8d8a\u6765\u8d8a\u8d35\u7684\u60c5\u51b5\uff0c\u60f3\u4fdd\u6301\u4e0e\u4e4b\u524d\u4e00\u6837\u9ad8\u7684\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\uff0c\u5c31\u5fc5\u987b\u5728\u5e7f\u544aTargeting\u4e0a\u505a\u66f4\u591a\u7684\u7684optimization\u3002Optimization\u7684\u4e3b\u8981\u5de5\u4f5c\u662f\u8981\u66f4\u7cbe\u51c6\u7684\u53bb\u6295\u653e\u5e7f\u544a\u4ee5\u53ca\u5728Keyword Research\u3001\u7ade\u4e89\u5bf9\u624b\u7814\u7a76\u4ee5\u53ca\u5e02\u573a\u7814\u7a76\u7b49\u65b9\u9762\u4e0b\u5de5\u592b\u3002<\/p>\n\n\n\n

\u53c8\u4f8b\u5982\u53ef\u4ee5\u5c1d\u8bd5\u5e94\u7528Remarketing for Search Ad(RLSA)\uff0c\u6bd4\u8f83\u4e0d\u540c\u5e7f\u544a\u8bbe\u7f6e\u7684\u8868\u73b0\uff0c\u7cbe\u51c6\u6700\u4f73\u8868\u73b0\u7684\u76ee\u6807\u987e\u5ba2\u7fa4\uff0c\u518dTarget\u66fe\u5230\u8bbf\u5374\u672a\u6709Action\u7684\u7528\u6237\uff0c\u4ee5\u6b64\u6279\u7528\u6237\u4f5cFocus\uff0c\u52a0\u5927Bidding\u53bb\u505aRetargeting\uff0c\u76ee\u7684\u662f\u8981\u589e\u52a0Conversion Rate\uff0c\u8fbe\u81f4\u589e\u52a0\u6295\u8d44\u56de\u62a5\u7387\u7684\u6548\u679c\u3002<\/p>\n\n\n\n

\n\n\n\n

2019\u5e74\u9999\u6e2f\u7f51\u4e0a\u8425\u9500\u5e02\u573a\u7684\u9884\u6d4b\u2013 AI \u548c\u81ea\u52a8\u5316\u7684\u5174\u8d77<\/h3>\n\n\n\n

\u95ee2\uff1a\u60a8\u5bf92019\u5e74\u7f51\u4e0a\u8425\u9500\u884c\u4e1a\u7684\u89c1\u89e3\u548c\u9884\u6d4b\u3002\u4f8b\u5982\uff0c2019\u5e74\u5728\u7ebf\u8425\u9500\u884c\u4e1a\u5c06\u51fa\u73b0\u7684\u8d8b\u52bf\u6216\u53d8\u5316\u3002<\/strong><\/p>\n\n\n\n

\u7b542: Online Marketing\u5386\u5e74\u90fd\u5728\u5feb\u901f\u6f14\u53d8\u4e2d\uff0c\u7531\u6700\u521d\u7684Yahoo\u5230Google\u7684\u5784\u65ad\uff0c\u518d\u5230\u540e\u6765Facebook\u7684\u5174\u8d77\u4ee5\u53ca\u5927\u91cf\u624b\u673a\u793e\u4ea4\u5a92\u4f53APP\u7684\u51fa\u73b0(Instagram, Snapchat, Wechat\u7b49)\uff0c\u53ef\u4ee5\u770b\u5230\u7f51\u4e0a\u8425\u9500\u7684\u8d8b\u52bf\u662f\u6108\u6765\u6108\u89c1\u65b9\u4fbf\u548c\u76f4\u63a5\uff08\u4ee5\u5f80\u5fc5\u987b\u5728Facebook Ad\u4e2d\u52a0\u5165\u7f51\u7ad9\u8fde\u7ed3\uff0c\u73b0\u5728\u5ba2\u6237\u5df2\u53ef\u76f4\u63a5\u5728Facebook\u6216\u662fInstagram\u4ed8\u6b3eCheckout\uff09\uff0c\u4ea6\u66f4\u52a0\u4ee5\u5927\u6570\u636e\u4e3b\u5bfc\u3002<\/p>\n\n\n\n

\u5bf9\u4e8e2019\u5e74\u9999\u6e2f\u5e02\u573a\u7684\u9884\u6d4b\uff0c\u6211\u4eec\u8ba4\u4e3a\u5bf9\u4e8e\u4e00\u822cRetail\u5e7f\u544a\u800c\u8a00\uff0cFacebook\u4ecd\u4f1a\u662f\u9886\u5148\u7684\u5e7f\u544a\u5e73\u53f0\uff0c\u800cWechat\u548cSnapchat\u5728\u9999\u6e2f\u5e02\u573a\u5219\u770b\u4e0d\u5230\u4f1a\u6709\u663e\u8457\u7684\u589e\u957f\u3002<\/p>\n\n\n\n

\u53e6\u4e00\u9879\u5173\u4e8e2019\u5e74\u7f51\u4e0a\u8425\u9500\u7684\u4e3b\u8981\u9884\u6d4b\u662fAutobot\uff08\u6570\u7801\u81ea\u52a8\u5316\u673a\u68b0\u4eba\uff09\u4f1a\u9010\u6e10\u53d6\u4ee3\u4eba\u529b\u3002\u4f8b\u59822018\u5f00\u59cb\u5174\u8d77\u7684\u56de\u8986post\uff08\u7528\u6237\u5fc5\u987b\u7559\u8a00\u4ee5\u83b7\u53d6\u81ea\u52a8\u56de\u8986\u81f3inbox\u7684\u8d44\u8baf\uff09\u5c31\u662f\u6700\u4f73\u4f8b\u5b50\u3002\u57282019\u5e74\u8fd9\u4e2a\u8d8b\u52bf\u5c06\u4f1a\u6301\u7eed\u5e76\u4f1a\u51fa\u73b0\u66f4\u591a\u53d8\u5316\u3002\u800c\u591a\u5e74\u4ee5\u6765\u4e0d\u65ad\u88ab\u63d0\u53ca\u7684\u4ee5AI\u53d6\u4ee3\u7f51\u4e0aCustomer Service\u7684\u79d1\u6280\uff0c\u76f8\u4fe1\u5e74\u5185\u4e5f\u4f1a\u6709\u7a81\u7834\u6027\u8fdb\u5c55\u3002<\/p>\n\n\n\n

\n\n\n\n

Remarking (RLSA) \u53ef\u6709\u6548\u589e\u52a0\u7f51\u4e0a\u5e7f\u544a\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09<\/h3>\n\n\n\n

\u95ee3: \u6709\u6ca1\u6709\u8fc7\u5f80\u7b49\u9879\u76ee\u5de5\u4f5c\u53ef\u4ee5\u4f5c\u4e3a\u6848\u4f8b\u7814\u7a76\u6765\u652f\u6301\u200b\u200b\u4e0a\u8ff0\u8bba\u70b9\uff1f\u5ba2\u6237\u7684\u516c\u53f8\u540d\u79f0\uff0c\u884c\u4e1a\u548c\u76ee\u6807\u5ba2\u6237\u662f\u4ec0\u4e48\uff1f\u9879\u76ee\u6982\u8981\uff1f\u8fd9\u4e2a\u9879\u76ee\u7684\u673a\u9047\/\u6311\u6218\uff1f\u4ece\u8fd9\u4e2a\u9879\u76ee\u4e2d\uff0c\u4f60\u6709\u4ec0\u4e48\u65b0\u53d1\u73b0\uff1f<\/strong><\/p>\n\n\n\n

\u7b543:<\/p>\n\n\n\n

\u516c\u53f8\u540d\u79f0:<\/strong>  Dadi \u2013\u4e00\u95f4\u9999\u6e2f\u7684\u6d77\u5916\u5347\u5b66\u670d\u52a1\u4e2d\u5fc3<\/p>\n\n\n\n

\u884c\u4e1a: <\/strong>\u6559\u80b2<\/p>\n\n\n\n

\u76ee\u6807\u5ba2\u6237: <\/strong>\u5bb6\u957f\u548c\u5b66\u751f<\/p>\n\n\n\n

\u9879\u76ee\u6982\u8981\uff1a <\/strong>\u8fd9\u662f\u4e00\u4e2a\u641c\u7d22\u5f15\u64ce\u8425\u9500\uff08SEM\uff09\u9879\u76ee\uff0c\u7528\u4e8e\u5f00\u5c55\u8c37\u6b4cAdwords\u7684\u8425\u9500\u6d3b\u52a8\u3002\u8be5\u9879\u76ee\u4ece2017\u5e74\u5f00\u59cb\u81f3\u4eca\u4ecd\u5728\u8fdb\u884c\u4e2d\u3002\u5728\u4eca\u5e74\uff0c\u6211\u4eec\u5e2e\u52a9\u4ed6\u4eec\u5c06\u6309\u5f15\u5bfc\u6570\u5e73\u5747\u6210\u672c\uff08Cost-per-lead\uff09\u964d\u4f4e\u4e8650\uff05\u3002<\/p>\n\n\n\n

\u9879\u76ee\u7684\u673a\u9047\/\u6311\u6218\uff1a<\/strong>\u5728Dadi\u8058\u7528\u6211\u4eec\u4e4b\u524d\uff0c\u4ed6\u4eec\u7684\u7f51\u4e0a\u8425\u9500\u7531\u53e6\u4e00\u95f4\u516c\u53f8\u5904\u7406\u3002\u7136\u800c\uff0c\u4ed6\u4eec\u7684\u8868\u73b0\u5f88\u5dee\uff0c\u6240\u4ee5Dad\u5c1d\u8bd5\u6539\u8058\u6211\u4eec\u6765\u5904\u7406\u8fd9\u4e2a\u9879\u76ee\u3002\u6b63\u5982\u6211\u6240\u63d0\u5230\u7684\uff0c\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u7f51\u4e0a\u5e7f\u544a\u5e02\u573a\uff0cCPC\uff08\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\uff09\u65e0\u5507\u907f\u514d\u5730\u4e0d\u65ad\u589e\u52a0\u3002\u56e0\u6b64\uff0c\u6211\u4eec\u4e13\u6ce8\u4e8e\u5e7f\u544asetting\u7684\u4f18\u5316\uff0c\u4ee5\u53ca\u5728\u6b64\u9879\u76ee\u4e2d\u5e94\u7528RLSA\u6280\u672f\uff0c\u5bf9\u8bbf\u95ee\u8fc7Dadi\u7f51\u7ad9\u7684\u7528\u6237\u8fdb\u884c\u518d\u8425\u9500\uff0c\u5e76\u5c06\u5176\u8f6c\u6362\u6210\u5ba2\u6237\u3002RLSA\u5e2e\u52a9\u6211\u4eec\u5229\u7528\u5e7f\u544a\u9884\u7b97\u6765\u4fdd\u6301\u826f\u597d\u7684\u6295\u8d44\u56de\u62a5\u7387(ROI)\u3002\u5982\u679c\u6211\u4eec\u57282016 \u2013 17\u5e74\u4ecd\u7136\u7ee7\u7eed\u4f7f\u7528\u65e7\u7684\u65b9\u5f0f\u8fdb\u884c\u5728\u7ebf\u8425\u9500\uff0c\u6211\u4eec\u80af\u5b9a\u65e0\u6cd5\u63d0\u9ad8\u6295\u8d44\u56de\u62a5\u7387\uff0c\u56e0\u4e3a\u5e02\u573a\u6210\u672c\u57282018\u5e74\u5f00\u59cb\u6025\u5267\u589e\u52a0\u3002<\/p>\n\n\n\n

\u65b0\u53d1\u73b0\uff1a<\/strong>  \u6211\u4eec\u7684\u65b0\u53d1\u73b0\u662fRLSA\u5728\u5f53\u4eca\u7684\u5728\u7ebf\u8425\u9500\u884c\u4e1a\u4e2d\u975e\u5e38\u6709\u6548\u3002\u91cd\u70b9\u662fRLSA\u53ef\u4ee5\u5e2e\u52a9\u6211\u4eec\u5728CPC\u4e0d\u65ad\u589e\u52a0\u7684\u73af\u5883\u4e0b\u5229\u7528\u7f51\u4e0a\u5e7f\u544a\u9884\u7b97\u5e76\u63d0\u9ad8\u5ba2\u6237\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002<\/p>\n\n\n\n

\n\n\n\n

\u603b\u7ed3\uff1a\u7f51\u4e0a\u8425\u9500\u6108\u6765\u6108\u56f0\u96be\u4f46\u4ecd\u7136\u6709\u8bb8\u591a\u6709\u6548\u7684\u65b9\u6cd5<\/h3>\n\n\n\n
\"%title\u63d2\u56fe%num\"<\/a><\/figure>\n\n\n\n

\u603b\u62ec\u800c\u8a00\uff0c2Easy\u770b\u5230\u7684\u8d8b\u52bf\u662f\u4e0d\u540c\u7684\u5e7f\u544a\u5e73\u53f0\u90fd\u5728\u4f18\u5316\u5b83\u4eec\u7684\u4f7f\u7528\u7cfb\u7edf\uff0c\u4f7f\u5e7f\u544a\u5546\u66f4\u5bb9\u6613\u4ee5DIY\u65b9\u5f0f\u81ea\u5df1\u53bb\u6295\u6548\u5e7f\u544a\u3002\u8fd9\u4e00\u65b9\u9762\u65b9\u4fbf\u4e86\u7528\u5bb6\uff0c\u4f46\u540c\u65f6\u95f4\u5374\u5927\u5927\u589e\u52a0\u4e86\u5e7f\u544a\u91cf\u3002\u5728\u5e73\u53f0\u6d4f\u89c8\u91cf\u7a33\u5b9a\u7684\u60c5\u51b5\u4e0b\uff0c\u5927\u91cf\u589e\u52a0\u7684\u7f51\u4e0a\u5e7f\u544a\u81ea\u7136\u63a8\u9ad8\u4e86\u5e7f\u544a\u8d39\u7528\uff0c\u5e7f\u544a\u5546\u8981\u9762\u5bf9\u7684\u662f\u8981\u8ddf\u5927\u91cf\u7ade\u4e89\u5bf9\u624b\u53bb\u7ade\u4ef7\u4f18\u8d28\u7684Keyword\uff0c\u5e7f\u544a\u4f4d\u7f6e\u548c\u65f6\u6bb5\u3002<\/p>\n\n\n\n

\u4f18\u5316\u4e86\u7684\u7528\u6237\u4f53\u9a8c\u5374\u589e\u52a0\u4e86\u5e7f\u544a\u5ba2\u6237\u7684\u6210\u672c\u3002\u53ef\u5e78\u7684\u662f\uff0c\u6709\u4e0d\u5c11\u4f18\u79c0\u7684\u7f51\u4e0a\u8425\u9500\u4ee3\u7406\u516c\u53f8\u80fd\u591f\u89c1\u62db\u62c6\u62db\uff0c\u91cd\u70b9\u662f\u8981\u638c\u63e1\u5e02\u573a\u7684\u65b0\u52a8\u5411\u548c\u6280\u672f\u3002<\/p>\n\n\n\n

\u5e02\u573a\u65b0\u6d8c\u73b0\u7684\u5e7f\u544a\u5927\u591a\u662f\u5ba2\u6237\u4ee5\u95e8\u5916\u6c49\u65b9\u5f0fDIY\uff0c\u6ca1\u6709\u505a\u7cbe\u51c6\u7684targeting\u548cretargeting setup\uff0c\u5e7f\u544a\u8868\u73b0\u96be\u4ee5\u505a\u5f97\u597d\u3002\u8981\u8131\u9896\u800c\u51fa\uff0c\u53ef\u5bfb\u6c42\u4e13\u4e1a\u7684\u7f51\u4e0a\u5e7f\u544a\u7ebf\u4e0a\u8425\u9500\u4ee3\u7406\u516c\u53f8\u534f\u52a9\u3002\u6709\u4e9b\u5ba2\u6237\u4f1a\u8ba4\u4e3a\u65e2\u7136\u53ef\u4ee5DIY\uff0c\u4e3a\u4f55\u4ecd\u9700\u6c42\u5916\u8058\u4ee3\u7406\u516c\u53f8\u30022Easy\u7684\u5efa\u8bae\u662f\uff0c\u7f51\u4e0a\u8425\u9500\u9700\u8fd0\u7528\u4e13\u4e1a\u77e5\u8bc6\uff0c\u6280\u5de7\u548c\u7ecf\u9a8c\uff0c\u9700\u8981\u505a\u5927\u91cf\u7684\u5e02\u573a\u7814\u7a76\u3001\u7ade\u4e89\u5bf9\u624b\u7814\u7a76\u3001Keyword Research\u7b49\uff0c\u4ea6\u8981\u61c2\u5f97\u8bbe\u7f6eRetargeting\u7684\u5230\u8bbf\u7528\u6237\u6536\u96c6\u5217\u8868\uff0c\u5e76\u4ee5\u4e4b\u5206\u95e8\u522b\u7c7b\u6309\u76ee\u6807\u8fdb\u884c\u518d\u884c\u9500\u3002\u8fd9\u4e9b\u6280\u5de7\u548c\u8bbe\u7f6e\u90fd\u4f1a\u7528\u5927\u91cf\u65f6\u95f4\u548c\u7ecf\u9a8c\uff0c\u800c\u4e14\u5e7f\u544a\u9879\u76ee\u5fc5\u987b\u6052\u5e38\u76d1\u5bdf\u5e76\u8fdb\u884c\u4e13\u4e1a\u8c03\u6574\uff0c\u6240\u4ee5\u8fd9\u5e76\u975e\u4e00\u6b21\u6027\u7684\u5de5\u4f5c\uff0c\u4e5f\u975e\u5927\u591a\u4f01\u4e1a\u7684\u5458\u5de5\u4f1a\u62e5\u6709\u7684\u6280\u672f\uff0c\u6211\u4eec\u4f1a\u5efa\u8bae\u5c06\u8fd9\u7c7b\u578b\u5de5\u4f5c\u5916\u5224\u5e76\u4e13\u6ce8\u4e8e\u4f01\u4e1a\u81ea\u5df1\u7684\u672c\u884c\uff0c\u4ee5\u6781\u5927\u5316\u8fd0\u4f5c\u6548\u7387\u548c\u5229\u6da6\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u7f51\u4e0a\u5e7f\u544a\u3001\u7ebf\u4e0a\u8425\u9500\uff0c\u89c6\u9891\u8425\u9500\u65b9\u5f0f\u6108\u89c1\u591a\u6837\u5316\uff0c\u7531\u4f20\u7edf\u7684Google Ad\u548cFacebook Ad\u5230Instagr…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[8,4,5,15,9],"class_list":["post-1171","post","type-post","status-publish","format-standard","hentry","category-xw","tag-8","tag-4","tag-5","tag-15","tag-9","category-1","description-off"],"_links":{"self":[{"href":"https:\/\/picvlog.com\/index.php?rest_route=\/wp\/v2\/posts\/1171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/picvlog.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/picvlog.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/picvlog.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/picvlog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1171"}],"version-history":[{"count":0,"href":"https:\/\/picvlog.com\/index.php?rest_route=\/wp\/v2\/posts\/1171\/revisions"}],"wp:attachment":[{"href":"https:\/\/picvlog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/picvlog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/picvlog.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}