{"id":1177,"date":"2019-07-06T10:13:08","date_gmt":"2019-07-06T02:13:08","guid":{"rendered":"https:\/\/luvecg.cn\/?p=1177"},"modified":"2019-07-07T14:37:38","modified_gmt":"2019-07-07T06:37:38","slug":"%e7%9f%ad%e8%a7%86%e9%a2%91%e5%88%b6%e4%bd%9c%e6%98%af%e7%a4%be%e4%ba%a4%e5%aa%92%e4%bd%93%e6%97%b6%e4%bb%a3%e6%9c%80%e9%87%8d%e8%a6%81%e7%9a%84%e4%b8%80%e7%8e%af","status":"publish","type":"post","link":"https:\/\/picvlog.com\/?p=1177","title":{"rendered":"\u77ed\u89c6\u9891\u5236\u4f5c\u662f\u793e\u4ea4\u5a92\u4f53\u65f6\u4ee3\u6700\u91cd\u8981\u7684\u4e00\u73af"},"content":{"rendered":"\n
\"%title\u63d2\u56fe%num\"<\/figure>\n\n\n\n

\u75c5\u6bd2\u884c\u9500(Viral Marketing)\u6210\u529f\u5173\u952e: \u77ed\u7247\u662f\u793e\u4ea4\u5a92\u4f53\u65f6\u4ee3\u6700\u91cd\u8981\u7684\u4e00\u73af<\/h3>\n\n\n\n

\u75c5\u6bd2\u884c\u9500\u548c\u77ed\u7247:\u4ece\u7535\u89c6\u5230\u793e\u4ea4\u5a92\u4f53\uff0c\u77ed\u7247\uff08\u89c6\u9891\uff09\u4e00\u76f4\u90fd\u662f\u7f51\u4e0a\u8425\u9500(Online Marketing)\u7684\u4e3b\u8981\u90e8\u5206\u3002\u76f8\u6bd4\u8d77\u56fe\u7247\u548c\u6587\u5b57\uff0c\u77ed\u7247\u7684\u5438\u5f15\u7a0b\u5ea6\u7edd\u5bf9\u6bd4\u524d\u8005\u5f3a\u3002\u56e0\u4e3a\u77ed\u7247\u80fd\u6709\u65e0\u9650\u53ef\u80fd\uff0c\u4f8b\u5982\u662f\u6545\u4e8b\u53d9\u8ff0\u3001\u7279\u522b\u6548\u679c\u3001\u52a8\u6001\u8bbe\u8ba1\u7b49\u3002\u8fd9\u4e9b\u539f\u7d20\u7684\u7ec4\u5408\u53d8\u5316\u4e07\u5343\uff0c\u5f88\u5bb9\u6613\u5c31\u80fd\u5f15\u8d77\u5927\u4f17\u7684\u6ce8\u610f\u3002\u77ed\u7247\u80fd\u5728\u6709\u9650\u7684\u65f6\u95f4\u5185\uff0c\u5411\u5927\u4f17\u4f20\u8fbe\u5927\u91cf\u8baf\u606f\u3002\u4ee5\u5f80\u7684\u4eba\u4eec\uff0c\u4e3b\u8981\u7531\u7535\u89c6\u3001\u62a5\u7ae0\u4f5c\u4e3a\u4e3b\u8981\u63a5\u6536\u8d44\u8baf\u7684\u9014\u5f84\u3002\u4f46\u5728\u6700\u8fd110\u5e74\uff0cSocial Media\u7684\u5174\u8d77\uff0c\u5f7b\u5e95\u53d6\u4ee3\u4e86\u7535\u89c6\uff0c\u6210\u4e3a\u4e86\u5927\u5bb6\u4e3b\u8981\u63a5\u6536\u5404\u79cd\u8baf\u606f\u7684\u9014\u5f84\u3002Social Media\u662f\u4e00\u4e2a\u5bb9\u6613\u628a\u8baf\u606f\u4f20\u8fbe\u5f00\u53bb\u7684\u5730\u65b9\uff0c\u53ea\u8981\u628a\u5f71\u7247\u4e0a\u8f7d\u5230Facebook\u3001Instagram\u3001Youtube\u7b49\u5e73\u53f0\uff0c\u5168\u4e16\u754c\u53ea\u8981\u80fd\u4e0a\u7f51\u7684\u4eba\u90fd\u53ef\u4ee5\u770b\u5230\u4f60\u7684\u5f71\u7247\uff0c\u5b8c\u5168\u6539\u53d8\u4e86\u5927\u4f17\u63a5\u6536\u8baf\u606f\u3001Digital Marketing\u7684\u6a21\u5f0f\u3002\u800c\u5927\u4f17\u7684\u6ce8\u610f\u529b\u8303\u56f4\u4e5f\u56e0\u800c\u66f4\u6613\u805a\u7126\u3002<\/p>\n\n\n\n

\u77ed\u89c6\u9891\u5236\u4f5c \u4f18\u8d28\u7684\u5f71\u7247\u5bf9\u4e8e\u75c5\u6bd2\u884c\u9500\u7684\u91cd\u8981\u6027<\/strong><\/h3>\n\n\n\n

\u4ee5\u524d\uff0c\u7535\u89c6\u4ecd\u662f\u5927\u4f17\u63a5\u6536\u8d44\u8baf\u7684\u4e3b\u8981\u5a92\u4ecb\uff0c\u89c2\u4f17\u53ea\u80fd\u5355\u5411\u63a5\u6536\u7535\u89c6\u7684\u5185\u5bb9\uff0c\u81ea\u7531\u5ea6\u5f88\u4f4e\u548c\u5341\u5206\u88ab\u52a8\uff0c\u6781\u5176\u91cf\u53ea\u80fd\u5728\u4e0d\u540c\u7535\u89c6\u53f0\u4e4b\u95f4\u9009\u62e9\u3002\u4f46\u5230\u4e86Social Media\u7684\u5e74\u4ee3\uff0c\u60c5\u51b5\u5c31\u5927\u5927\u4e0d\u540c\u4e86\u3002\u7528\u6237\u53ef\u4ee5\u81ea\u7531\u9009\u62e9\u611f\u5174\u8da3\u7684\u5185\u5bb9\u6765\u770b\u3002\u77ed\u7247\u5236\u4f5c\u6280\u672f\u7684\u6025\u901f\u53d1\u5c55\uff0c\u4f7f\u5236\u4f5c\u77ed\u7247\/\u52a8\u753b\u5ba3\u4f20\u7247\u7684\u95e8\u69db\u5927\u5927\u964d\u4f4e\uff0c\u4e0d\u540c\u89c4\u6a21\u7684\u516c\u53f8\u4e5f\u80fd\u900f\u8fc7\u5f71\u7247\u5236\u4f5c\u53bb\u5ba3\u4f20\uff0c\u56e0\u800c\u4f7f\u5927\u91cf\u7684\u5f71\u7247\u51fa\u73b0\u3002\u4f46\u5236\u4f5c\u4e00\u6761\u4f18\u8d28\u3001\u800c\u4e14\u53c8\u80fd\u5438\u5f15\u89c2\u4f17\u7684\u5f71\u7247\u5e76\u4e0d\u662f\u8fd9\u4e48\u5bb9\u6613\uff0c\u5173\u952e\u5728\u4e8e\u4e00\u4e2a\u597d\u7684\u6784\u60f3\u548c\u4f18\u7f8e\u7684\u8bbe\u8ba1\u3002\u5728\u4e8eDigital Marketing\u7684\u89d2\u5ea6\uff0c\u4f60\u9700\u8981\u7684\u4e0d\u662f\u5927\u91cf\u8d28\u7d20\u666e\u901a\u7684\u5f71\u7247\uff0c\u4f60\u9700\u8981\u7684\u662f\u4e00\u6bb5\u4f18\u8d28\u7684\u5f71\u7247\u3002\u4e00\u6bb5\u4f18\u8d28\u3001\u6df1\u523b\u3001\u6df1\u5165\u6c11\u5fc3\u7684\u5f71\u7247\uff0c\u7edd\u5bf9\u6bd4\u5341\u6bb5\u6ca1\u6709\u8d28\u7d20\u7684\u77ed\u7247\u4e3a\u4f73\uff0c\u56e0\u4e3a\u89c2\u4f17\u53ea\u4f1a\u628a\u4ed6\u4eec\u5b9d\u8d35\u7684\u65f6\u95f4\u653e\u5728\u4f18\u8d28\u7684\u5185\u5bb9\u4e0a\u3002\u800c\u4f18\u8d28\u7684\u77ed\u7247\u66f4\u80fd\u4fdd\u6301\u5728Social Media\u4e0a\u7684\u66dd\u5149\u7387\uff0c\u4e0d\u65ad\u63a5\u89e6\u65b0\u7684\u7528\u6237\u3002\u5728\u5b9e\u666f\u62cd\u6444\u5360\u5927\u591a\u6570\u7684Digital\u4e16\u754c\u4e2d\uff0c\u6709\u65f6\u4e00\u4e9b\u52a8\u753b\u3001\u52a8\u6001\u5f71\u50cf\u7684\u77ed\u7247\u53cd\u800c\u80fd\u4e3a\u5927\u4f17\u5e26\u6765\u65b0\u9c9c\u611f\uff0c\u5438\u5f15\u4ed6\u4eec\u770b\u4f60\u7684\u5f71\u7247\uff0c\u5728\u4ed6\u4eec\u5fc3\u4e2d\u7559\u4e0b\u5370\u8c61\uff0c\u4e5f\u80fd\u4f7f\u4f60\u7684\u5f71\u7247\u53d8\u5f97\u66f4\u751f\u52a8\u3002<\/p>\n\n\n\n

\u8425\u9500\u7b56\u7565- <\/strong> \u77ed\u89c6\u9891\u5236\u4f5c \u54c1\u724c\u4e0e\u5f71\u7247<\/strong><\/h3>\n\n\n\n

\u5e02\u573a\u4e0a\u67092\u79cd\u4e3b\u6d41\u7684Online Marketing \u5f71\u7247\u3002<\/p>\n\n\n\n

1. \u54c1\u724c\u5f71\u7247(Brand Video}: \u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u66dd\u5149\u5ea6\uff0c\u6765\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\u3002 <\/p>\n\n\n\n

2. Infographics\u548cExplainer \u77ed\u7247: \u5efa\u7acb\u548c\u7ef4\u62a4\u54c1\u724c\u5f62\u8c61\uff0c\u8ddf\u5ba2\u6237\u5efa\u7acb\u826f\u597d\u7684\u5173\u7cfb\u548c\u4e92\u52a8\u3002<\/p>\n\n\n\n

\u4e0d\u8bba\u662f\u54ea\u7c7b\u578b\u7684\u5f71\u7247\u5236\u4f5c\uff0c\u5b83\u4eec\u90fd\u5fc5\u987b\u7d27\u6263Digital Marketing\u7684\u7b56\u7565\uff0c\u624d\u80fd\u8fbe\u81f3\u6700\u4f73\u6548\u679c\u3002\u5982\u679c\u4e00\u95f4\u516c\u53f8\u672c\u8eab\u5df2\u7ecf\u6709\u6e05\u6670\u7684\u5e02\u573a\u5b9a\u4f4d\u548cDigital Marketing\u8ba1\u5212\uff0c\u90a3\u4e48\u4f60\u7684\u5f71\u7247\u4fbf\u9700\u8981\u914d\u5408\u8fd9\u4e9b\u7b56\u7565\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u5982\u679c\u516c\u53f8\u6ca1\u6709\u4e00\u4e2a\u8be6\u7ec6\u7684Digital Marketing\u7b56\u7565\u6216\u8be5\u7b56\u7565\u5df2\u8fc7\u65f6\uff0c\u8fd9\u65f6\u5019\u5236\u4f5c\u4e00\u540e\u65b0\u7684\u8425\u9500\u5f71\u7247\uff0c\u4fbf\u80fd\u4e3a\u4f60\u516c\u53f8\u5efa\u7acb\u5408\u9002\u7684\u54c1\u724c\u5f62\u8c61\u548cViral Marketing\u7b56\u7565\u3002<\/p>\n\n\n\n

\u4e00\u4e2a\u8be6\u7ec6\u7684\u5f71\u7247\u7b56\u7565\u5e94\u5305\u62ec\u5185\u5bb9\u7684\u9009\u62e9\u3001\u77ed\u7247\u7684\u957f\u5ea6\u548c\u53d1\u5e03\u5e73\u53f0\u3002\u5728\u5ba1\u7f8e\u7684\u89d2\u5ea6\uff0c\u7279\u522b\u662f\u827a\u672f\u7684\u89d2\u5ea6\u800c\u8a00\uff0c\u77ed\u7247\u662f\u9700\u8981\u914d\u5408\u516c\u53f8\u7684\u54c1\u724c\u5f62\u8c61\u548c\u7279\u5f81\uff0c\u4fdd\u6301\u54c1\u724c\u7684\u4e00\u81f4\u6027\u3002<\/p>\n\n\n\n

\u4f5c\u4e3a\u6700\u524d\u7ebf\u7684\u8425\u9500\u5de5\u5177\u4e4b\u4e00\uff0c\u77ed\u7247\u80fd\u5e26\u51fa\u4e00\u4e2a\u5f15\u4eba\u5165\u80dc\u7684\u54c1\u724c\u6545\u4e8b\uff0c\u6765\u5438\u5f15\u5927\u4f17\u7684\u6ce8\u610f\uff0c\u628a\u4f60\u54c1\u724c\u7684\u610f\u5ff5\u5e26\u7ed9\u89c2\u4f17\uff0c\u8fd9\u4e5f\u662f\u4e00\u79cdSoft Sales Strategy\u3002\u8ddf\u636e\u73b0\u65f6\u6d88\u8d39\u8005\u7684\u6d88\u8d39\u4e60\u60ef\uff0c\u6f5c\u5728\u5ba2\u6237\u4f1a\u4e3b\u52a8\u5bfb\u627e\u5408\u9002\u81ea\u5df1\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u3002\u5728\u641c\u5bfb\u7684\u8fc7\u7a0b\u4e2d\uff0c\u4ed6\u4eec\u6709\u673a\u4f1a\u770b\u5230\u4f60\u7684\u5f71\u7247\u800c\u8be6\u7ec6\u5730\u4e86\u89e3\u4f60\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u3002\u82e5\u679c\u4f60\u7684\u5f71\u7247\u662f\u4e00\u6bb5\u4f18\u8d28\u3001\u5438\u5f15\u7684\u77ed\u7247\uff0c\u4f60\u4fbf\u80fd\u8f7b\u6613\u5730\u5438\u5f15\u4f60\u7684\u6f5c\u5728\u5ba2\u6237\u7684\u6ce8\u610f\uff0c\u4ece\u800c\u4e3a\u4f60\u5438\u5f15\u66f4\u591a\u65b0\u5ba2\u6237\u3002<\/p>\n\n\n\n

\u56e0\u6b64\uff0c\u4e00\u4e2a\u72ec\u7279\u800c\u53c8\u5f15\u4eba\u5165\u80dc\u7684\u54c1\u724c\u6545\u4e8b\uff0c\uff0c\u7ed3\u5408\u51fa\u8272\u7684\u8bbe\u8ba1\u548c\u9488\u5bf9\u6027\u7684\u5f71\u7247\u8425\u9500\u7b56\u7565\uff0c\u80fd\u628a\u77ed\u7247\u7684\u5ba3\u4f20\u6f5c\u529b\u53d1\u6325\u5230\u6781\u81f4\uff0c\u4f7f\u4f60\u6709\u610f\u60f3\u4e0d\u5230\u7684\u6548\u679c\u548c\u6536\u83b7\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u75c5\u6bd2\u884c\u9500(Viral Marketing)\u6210\u529f\u5173\u952e: \u77ed\u7247\u662f\u793e\u4ea4\u5a92\u4f53\u65f6\u4ee3\u6700\u91cd\u8981\u7684\u4e00\u73af \u75c5\u6bd2\u884c\u9500\u548c\u77ed\u7247:\u4ece\u7535\u89c6\u5230…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[8,4,5,15,9],"class_list":["post-1177","post","type-post","status-publish","format-standard","hentry","category-xw","tag-8","tag-4","tag-5","tag-15","tag-9","category-1","description-off"],"_links":{"self":[{"href":"https:\/\/picvlog.com\/index.php?rest_route=\/wp\/v2\/posts\/1177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/picvlog.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/picvlog.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/picvlog.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/picvlog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1177"}],"version-history":[{"count":0,"href":"https:\/\/picvlog.com\/index.php?rest_route=\/wp\/v2\/posts\/1177\/revisions"}],"wp:attachment":[{"href":"https:\/\/picvlog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/picvlog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/picvlog.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}