{"id":1518,"date":"2019-07-14T11:19:12","date_gmt":"2019-07-14T03:19:12","guid":{"rendered":"https:\/\/luvecg.cn\/?p=1518"},"modified":"2019-07-15T16:29:14","modified_gmt":"2019-07-15T08:29:14","slug":"8%e4%b8%aa%e4%bb%a4%e4%ba%ba%e6%95%ac%e7%95%8f%e7%9a%84%e7%a4%be%e4%ba%a4%e8%a7%86%e9%a2%91%e7%9a%84%e6%88%90%e5%88%86","status":"publish","type":"post","link":"https:\/\/picvlog.com\/?p=1518","title":{"rendered":"8\u4e2a\u4ee4\u4eba\u656c\u754f\u7684\u793e\u4ea4\u89c6\u9891\u7684\u6210\u5206"},"content":{"rendered":"\n<p>\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u4e0e\u5ba3\u4f20\u7247\u5236\u4f5c\u53ef\u4ee5\u663e\u7740\u6539\u5584\u60a8\u73b0\u6709\u7684\u5e7f\u544a\u7cfb\u5217\u3002<\/p>\n\n\n\n<p>\u60f3\u8c61\u4e00\u4e0b &#8211; \u6bcf\u5929\u89c2\u770bF\u6296\u97f3\u4e0a\u76843\u4ebf\u4e2a\u89c6\u9891\u548c\u4f18\u9177\u4e0a\u76843\u4ebf\u4e2a\u89c6\u9891\uff0c\u52302021\u5e74\uff0c\u636e\u4f30\u8ba1\uff0c82\uff05\u7684\u4e92\u8054\u7f51\u6d41\u91cf\u90fd\u662f\u89c6\u9891\u5185\u5bb9\u3002\u7136\u800c\uff0c\u5236\u4f5c\u5b8c\u7f8e\u7684\u793e\u4ea4\u89c6\u9891\u9700\u8981\u89e3\u51b3\u95ee\u9898\u548c\u5b9e\u7528\u4e3b\u4e49\u3002\u4f60\u7684\u89c2\u4f17\u6b63\u5728\u5bfb\u627e\u4e00\u4e9b\u975e\u5e38\u5177\u4f53\u7684\u4e1c\u897f &#8211; \u8fd9\u4e9b\u4e1c\u897f\u5728\u4ed6\u4eec\u5fd9\u788c\u7684\u65e5\u5b50\u91cc\u771f\u7684\u503c\u5f97\u4e00\u770b\u3002\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/yansmedia.com\/\" target=\"_blank\"><\/a><\/p>\n\n\n\n<p>\u4e0e\u4f20\u7edf\u5e7f\u64ad\u76f8\u6bd4\uff0c\u5f53\u8c08\u5230\u793e\u4ea4\u89c6\u9891\u65f6\uff0c\u8303\u4f8b\u5c31\u4f1a\u88ab\u7ffb\u8f6c\u3002\u60a8\u9700\u8981\u6267\u884c\u4e2d\u65ad\u8425\u9500\u7b56\u7565\u6765\u6355\u6349\u5e76\u5f15\u5bfc\u89c2\u4f17\u7684\u6ce8\u610f\u529b\u3002\u65e0\u8bba\u662f\u5728\u65b0\u95fb\u6e90\u8fd8\u662f\u63a8\u8350\u7684\u7f29\u7565\u56fe\u4e2d\uff0c\u60a8\u7684\u5185\u5bb9\u90fd\u5fc5\u987b\u5177\u6709\u5438\u5f15\u529b\uff0c\u6df1\u5165\u5e76\u5145\u5206\u6ee1\u8db3\u7528\u6237\u7684\u610f\u56fe\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u65e0\u8bba\u60a8\u662f\u5728\u624b\u518c\uff0c\u516c\u53f8\u5ba3\u4f20\u7247\u8fd8\u662f\u4ea7\u54c1\u89c6\u9891\u4e2d\u5236\u4f5c\u89c6\u9891\u5185\u5bb9\uff0c\u8bf7\u7262\u8bb0\u8fd98\u4e2a\u5173\u952e\u8981\u7d20\uff0c\u4ee5\u4f7f\u60a8\u7684\u4e0b\u4e00\u4e2a\u793e\u4ea4\u89c6\u9891\u83b7\u5f97\u6210\u529f\u3002\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.vidioh.co.uk\/video-brochures\/\" target=\"_blank\"><\/a>\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/yansmedia.com\/explainer-video-production\/\" target=\"_blank\"><\/a>\u00a0\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/yansmedia.com\/product-video-production\/\" target=\"_blank\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5229\u7528\u8bb2\u6545\u4e8b\u7684\u529b\u91cf<\/h2>\n\n\n\n<p>\u5982\u4f55\u5728\u89c6\u9891\u8fc7\u7a0b\u4e2d\u5438\u5f15\u89c2\u4f17\u7684\u6ce8\u610f\u529b\uff1f\u8fd9\u662f\u4e00\u4e2a\u9ec4\u91d1\u95ee\u9898\uff0c\u4f46\u4ece\u8868\u9762\u4e0a\u770b\uff0c\u5b83\u6709\u4e00\u4e2a\u7b80\u5355\u7684\u7b54\u6848\uff1a\u544a\u8bc9\u4ed6\u4eec\u4e00\u4e2a\u6545\u4e8b\u3002\u8bb2\u6545\u4e8b\u662f\u4e00\u79cd\u5f3a\u6709\u529b\u7684\u6c9f\u901a\u65b9\u5f0f\uff0c\u8fd9\u662f\u6211\u4eec\u51e0\u5343\u5e74\u6765\u4e00\u76f4\u5728\u505a\u7684\u4e8b\u60c5\uff0c\u4f60\u53ef\u4ee5\u8bf4\u5b83\u5728\u6211\u4eec\u7684DNA\u4e2d\u6839\u6df1\u8482\u56fa\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5ba3\u4f20\u7247\u5236\u4f5c\u516c\u53f8\u8be5\u5982\u4f55\u8bb2\u6545\u4e8b\uff1f<\/h3>\n\n\n\n<p>\u6545\u4e8b\u6709\u51e0\u4e2a\u57fa\u672c\u8981\u7d20;&nbsp;\u60c5\u8282\uff0c\u53d9\u4e8b\u548c\u4eba\u7269\u3002\u60a8\u7684\u60c5\u8282\u53ef\u4ee5\u8ba9\u89c2\u4f17\u4e86\u89e3\u60a8\u7684\u4ea7\u54c1\u6240\u89e3\u51b3\u7684\u4e00\u7cfb\u5217\u95ee\u9898\u3002\u4f8b\u5982\uff0c\u8bd5\u56fe\u7528\u4f20\u7edf\u6d77\u7ef5\u6e05\u6d01\u6c7d\u8f66\u7684\u89d2\u8272\u3002\u7136\u540e\u4f60\u4f1a\u5c55\u793a\u4f60\u7684\u4ea7\u54c1\uff0c\u8d85\u7ea7\u6d77\u7ef5\uff0c\u5e76\u6307\u51fa\u4f60\u89d2\u8272\u7684\u6027\u683c\u548c\u5e78\u798f\u6c34\u5e73\u7684\u8f6c\u53d8\u3002\u516c\u5f0f\u5316\u548c\u53ef\u9884\u6d4b\u6027\u6ca1\u6709\u4efb\u4f55\u95ee\u9898\uff0c\u6211\u4eec\u719f\u6089\u8fd9\u4e9b\u7c7b\u578b\u7684\u89c6\u9891\u5e76\u968f\u65f6\u89c2\u770b\u3002\u4f46\u662f\uff0c\u5982\u679c\u60a8\u7684\u4ea7\u54c1\u6709\u4e00\u4e2a\u5947\u602a\u6216\u7cbe\u5f69\u7684\u6545\u4e8b\uff0c\u8bf7\u4e0d\u8981\u63a8\u8fdf\uff01<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/yansmedia.com\/wp-content\/uploads\/2018\/10\/Capture.png\" title=\"%title\u63d2\u56fe%num\" alt=\"%title\u63d2\u56fe%num\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u8bb2\u6545\u4e8b\u7684\u597d\u5904\uff1a<\/h3>\n\n\n\n<p>\u7814\u7a76\u63ed\u793a\u4e86\u8bb2\u6545\u4e8b\u7684\u6df1\u523b\u7a0b\u5ea6\u4ee5\u53ca\u5b83\u5982\u4f55\u6709\u6548\u6fc0\u6d3b\u6211\u4eec\u7684\u5927\u8111\u3002\u8fd9\u6b63\u662f\u793e\u4ea4\u89c6\u9891\u7684\u610f\u4e49\u6240\u5728\uff1a\u6fc0\u6d3b\u89c2\u4f17\u7684\u5927\u8111\u5e76\u5728\u77ed\u65f6\u95f4\u5185\u5438\u5f15\u4ed6\u4eec\u7684\u6ce8\u610f\u529b\u3002<\/p>\n\n\n\n<p><strong>\u5bf9\u591a\u5df4\u80fa\u7684\u5f71\u54cd\uff1a<\/strong>\u00a0\u7814\u7a76\u8868\u660e\u8bb2\u6545\u4e8b\u5982\u4f55\u4fc3\u4f7f\u591a\u5df4\u80fa\u4ea7\u751f\uff0c\u8fd9\u901a\u8fc7\u89c2\u5bdf\u8005\u6ee1\u8db3\u611f\u7684\u4f5c\u7528\u5bfc\u81f4\u66f4\u9ad8\u7684\u53c2\u4e0e\u7387\u3002\u591a\u5df4\u80fa\u662f\u8bb0\u5fc6\u529b\u548c\u53c2\u4e0e\u5ea6\u7684\u5173\u952e\u524d\u63d0\uff0c\u5b83\u4f7f\u6211\u4eec\u5bf9\u89c2\u770b\u6216\u8046\u542c\u6545\u4e8b\u611f\u5230\u9ad8\u5174\uff0c\u52a0\u5f3a\u4e86\u6211\u4eec\u5bf9\u5b83\u7684\u8bb0\u5fc6\uff0c\u589e\u52a0\u4e86\u70b9\u51fb\u83b7\u53d6\u66f4\u591a\u4fe1\u606f\u7684\u53ef\u80fd\u6027\u3002\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/blog.bufferapp.com\/science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains\" target=\"_blank\"><\/a><\/p>\n\n\n\n<p><strong>\u795e\u7ecf\u8026\u5408\uff1a<\/strong>\u00a0\u89c6\u9891\u4e2d\u663e\u793a\u7684\u5b57\u7b26\u662f\u76f8\u5173\u7684\uff0c\u5373\u4f7f\u5b83\u4eec\u662f\u52a8\u753b\u7684\u3002\u00a0\u7814\u7a76\u8868\u660e\u00a0\u6211\u4eec\u53ef\u4ee5\u5c06\u6df1\u523b\u7684\u65b9\u6cd5\u4e0e\u4eba\u7269\u53ca\u5176\u60c5\u611f\u8054\u7cfb\u8d77\u6765\u3002\u53ef\u91cd\u590d\u6027\u53ef\u5e2e\u52a9\u60a8\u7684\u89c2\u4f17\u5728\u60a8\u7684\u60c5\u8282\u4e2d\u63cf\u7ed8\u81ea\u5df1\uff0c\u5e2e\u52a9\u4ed6\u4eec\u60f3\u8c61\u4f53\u9a8c\u60a8\u7684\u670d\u52a1\u6216\u4ea7\u54c1\u7684\u611f\u53d7\u3002<\/p>\n\n\n\n<p><strong>\u611f\u5b98\u523a\u6fc0\uff1a<\/strong>&nbsp;\u6545\u4e8b\u7684\u53d9\u4e8b\u523a\u6fc0\u4e86\u6211\u4eec\u7684\u611f\u5b98\uff0c\u4f7f\u6211\u4eec\u611f\u53d7\u5230\u5185\u5bb9\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u50cf\u5f80\u5e38\u4e00\u6837\u89c2\u770b\u5b83\u3002\u6545\u4e8b\u5c06\u4ea7\u54c1\u5e26\u5165\u751f\u6d3b\uff0c\u6355\u6349\u53c2\u4e0e\u548c\u4e92\u52a8\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4f7f\u7528Faces<\/h3>\n\n\n\n<p>\u4eba\u7269\u53ca\u5176\u9762\u5b54\u5bf9\u8bb2\u6545\u4e8b\u7684\u89c6\u9891\u975e\u5e38\u91cd\u8981\u3002\u4e0d\u51fa\u6240\u6599\uff0c\u6211\u4eec\u5f88\u96be\u56de\u5e94\u4eba\u7c7b\u7684\u8868\u60c5\uff0c\u5373\u4f7f\u5b83\u4eec\u88ab\u52a8\u753b\u6216\u4ee5\u5176\u4ed6\u65b9\u5f0f\u5f55\u5236\u5e76\u4ee5\u89c6\u9891\u5f62\u5f0f\u64ad\u653e\u3002<\/p>\n\n\n\n<p>Faces\u5efa\u7acb\u4fe1\u4efb\uff0c\u878d\u6d3d\u548c\u76f8\u5173\u6027\uff0c\u5141\u8bb8\u6211\u4eec\u4ee5\u4eba\u9053\u65b9\u5f0f\u5f15\u7528\u89c6\u9891\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/yansmedia.com\/wp-content\/uploads\/2018\/01\/6e04a559071431.5a152f1b04fde-1.jpg\" title=\"%title\u63d2\u56fe%num\" alt=\"%title\u63d2\u56fe%num\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">2.\u77ed\u800c\u751c\u871c\u7684\u80dc\u5229<\/h2>\n\n\n\n<p>\u5173\u4e8e\u793e\u4ea4\u89c6\u9891\u7684\u6700\u4f73\u957f\u5ea6\u5b58\u5728\u4ee4\u4eba\u96be\u4ee5\u7f6e\u4fe1\u7684\u4e89\u8bba\u3002<\/p>\n\n\n\n<p>\u592a\u4e45\u4e86\uff0c\u4eba\u4eec\u4e0d\u4f1a\u4e00\u76f4\u770b\uff0c\u592a\u77ed\uff0c\u4f60\u7684\u89c6\u9891\u53ef\u80fd\u6700\u7ec8\u672a\u5f00\u53d1\uff0c\u4ee5\u81f3\u4e8e\u89c2\u4f17\u4e0d\u77e5\u9053\u53d1\u751f\u4e86\u4ec0\u4e48\u3002<\/p>\n\n\n\n<p>Animoto\u5bf9\u00a0\u793e\u4ea4\u89c6\u9891\u957f\u5ea6\u7684\u7814\u7a76\u8868\u660e\uff0c\u6d88\u8d39\u8005\u4e0d\u559c\u6b22\u8d85\u8fc7\u4e00\u5206\u949f\u7684\u89c6\u9891\u3002Vidioh\u00a0\u5efa\u8bae\u89c2\u4f17\u53c2\u4e0e\u5ea6\u5728\u4e24\u5206\u949f\u540e\u4e25\u91cd\u4e0b\u964d\u3002<\/p>\n\n\n\n<p>\u8bf7\u5c1d\u8bd5\u5c06\u89c6\u9891\u4fdd\u6301\u57281\u5206\u949f\u4ee5\u5185\uff0c\u4ee5\u786e\u4fdd\u60a8\u7684\u4fe1\u606f\u80fd\u591f\u8f7b\u677e\u8bb0\u4f4f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8ba9\u7528\u6237\u53c2\u4e0e\uff1a<\/h3>\n\n\n\n<p><strong>\u4f7f\u7528\u5b57\u5e55\uff1a<\/strong>\u00a0\u51e0\u4e4e85\uff05\u7684Facebook\u89c6\u9891\u90fd\u6ca1\u6709\u58f0\u97f3\u3002\u5728\u89c6\u9891\u4e2d\u5bf9\u6240\u6709\u5bf9\u8bdd\u8fdb\u884c\u5b57\u5e55\u7f29\u653e\uff0c\u4ee5\u4fbf\u5728\u58f0\u97f3\u5173\u95ed\u65f6\u8ba9\u89c2\u4f17\u4fdd\u6301\u53c2\u4e0e\u3002\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/digiday.com\/media\/silent-world-facebook-video\/\" target=\"_blank\"><\/a><\/p>\n\n\n\n<p><strong>\u4f7f\u7528\u7f16\u53f7\u5217\u8868\uff1a<\/strong>&nbsp;\u5217\u8868\u7c7b\u578b\u7684\u5185\u5bb9\u4e0e\u201cX way that ..\u201d\u6216\u7c7b\u4f3c\u7684\u6807\u9898\u5438\u5f15\u6700\u591a\u7684\u89c2\u4f17\u548c\u53c2\u4e0e\u3002<\/p>\n\n\n\n<p><strong>\u4f7f\u7528\u6b63\u786e\u7684\u901f\u5ea6\uff1a<\/strong>&nbsp;\u5728\u6574\u4e2a\u8fc7\u7a0b\u4e2d\u5747\u5300\u5730\u8c03\u6574\u89c6\u9891\u3002\u4e0d\u8981\u8bd5\u56fe\u52a0\u901f\u60a8\u7684\u89c6\u9891\u4ee5\u9002\u5e94\u7279\u5b9a\u7684\u65f6\u95f4\u6bb5\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3.\u5ba3\u4f20\u7247\u5236\u4f5c\u516c\u53f8\u6253\u9020\u4e13\u4e1a\u800c\u6709\u6548\u7684\u7535\u5f71<\/h2>\n\n\n\n<p>\u5728\u62cd\u6444\u793e\u4ea4\u89c6\u9891\u65f6\uff0c\u5de5\u4f5c\u806a\u660e\u5e76\u4e0d\u96be\uff01\u8bf7\u8bb0\u4f4f\uff0c\u60a8\u7684\u89c6\u9891\u5e94\u8be5\u53ea\u6709\u5927\u7ea660\u79d2\u5de6\u53f3\u3002<\/p>\n\n\n\n<p>\u5236\u4f5c\u793e\u4ea4\u89c6\u9891\u4e0d\u5e94\u8be5\u82b1\u8d39\u6570\u5468\u6216\u6570\u6708\u800c\u4e14\u5b83\u4eec\u4e0d\u5e94\u8be5\u82b1\u8d39\u5730\u7403\uff0c\u800c\u53ea\u662f\u56e0\u4e3a\u5b83\u4eec\u957f\u8fbe60\u79d2\u5e76\u4e0d\u80fd\u4f7f\u5b83\u4eec\u6613\u4e8e\u5236\u4f5c\uff01<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6709\u4e24\u79cd\u751f\u4ea7\u9009\u62e9\uff1a<\/h3>\n\n\n\n<p>\u62cd\u6444\u89c6\u9891\uff1a\u5982\u679c\u60a8\u9009\u62e9\u4f7f\u7528\u76f8\u673a\u548c\u5957\u88c5\u6765\u9009\u62e9\u66f4\u4f20\u7edf\u7684\u8def\u7ebf\uff0c\u793e\u4ea4\u89c6\u9891\u9700\u8981\u66f4\u591a\u51c6\u5907\u3002\u4f60\u4e0d\u662f\u5728\u62cd\u6444\u597d\u83b1\u575e\u5927\u7247\uff0c\u4f46\u4f60\u4e0d\u5e0c\u671b\u4f60\u7684\u89c6\u9891\u770b\u8d77\u6765\u7f3a\u4e4f\uff0c\u6c89\u95f7\uff0c\u7b28\u62d9\u6216\u6734\u7d20\u3002\u8fd9\u6709\u70b9\u9648\u8bcd\u6ee5\u8c03\uff0c\u4f46\u662f\u4f60\u5f97\u5230\u7684\u4e1c\u897f\uff0c\u6240\u4ee5\u5bf9\u8fd9\u4e2a\u8fc7\u7a0b\u5145\u6ee1\u70ed\u60c5\u548c\u5174\u594b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u62cd\u6444\u793e\u4ea4\u89c6\u9891\u65f6\uff1a<\/h3>\n\n\n\n<p>&#8211; \u4ece\u4e25\u683c\u89c4\u5212\u7684\u60c5\u8282\u548c\u53d9\u8ff0\u5f00\u59cb<br>&#8211; \u9009\u62e9\u9002\u5408\u60a8\u7684\u89c6\u9891\u5e76\u9002\u5408\u89c6\u9891\u62cd\u6444\u548c\u5f55\u97f3\u7684\u5957\u88c5<br>&#8211; \u6295\u8d44\u4e09\u811a\u67b6\u548c\u5176\u4ed6\u62cd\u6444\u8bbe\u5907\uff08\u6216\u8003\u8651\u62db\u8058\uff09\u3002\u4e5f\u53ef\u4ee5\u4f7f\u7528\u4f60\u7684\u667a\u80fd\u624b\u673a\uff01<br>&#8211; \u603b\u662f\u5c1d\u8bd5\u6355\u6349\u4e00\u79cd\u4e50\u89c2\u548c\u79ef\u6781\u7684\u6001\u5ea6 &#8211; \u6c89\u95f7\uff0c\u4e34\u5e8a\u548c\u592a\u516c\u53f8\u4e0d\u4f1a\u505a\u793e\u4ea4\u89c6\u9891 &#8211; \u5b83\u7684\u540d\u79f0\uff0c\u793e\u4ea4\u3002<br>&#8211; \u4fdd\u6301\u89c6\u9891\u7684\u901f\u5ea6\u76f8\u5f53\u5feb\uff0c\u4f60\u60f3\u8ba9\u89c2\u4f17\u8ba4\u4e3a\u7ed3\u675f\u5373\u5c06\u5230\u6765\uff0c\u540c\u65f6\u4e3a\u4ed6\u4eec\u63d0\u4f9b\u66f4\u591a\u4fe1\u606f\u3002<\/p>\n\n\n\n<p><strong>\u52a8\u753b\uff1a<\/strong>\u00a0\u52a8\u753b\u5728\u89c6\u89c9\u4e0a\u5f88\u6709\u5438\u5f15\u529b\uff0c\u00a0\u56e0\u4e3a\u5b83\u4eec\u5177\u6709\u6e38\u620f\u5316\u548c\u51e0\u4e4e\u5c11\u5e74\u7684\u7f8e\u611f\uff0c\u5e76\u4e14\u4f7f\u5b83\u4eec\u4e5f\u6613\u4e8e\u6d88\u5316\u3002<\/p>\n\n\n\n<p>\u52a8\u753b\u4e2d\u7684\u4eba\u7269\u4e5f\u5f88\u5bb9\u6613\u8868\u73b0\u51fa\u76f8\u5f53\u5f3a\u8c03\u6216\u5938\u5927\u7684\u60c5\u611f\u6c34\u5e73\uff0c\u8fd9\u53ef\u80fd\u975e\u5e38\u53e4\u602a\u548c\u6709\u8da3\u3002\u603b\u800c\u8a00\u4e4b\uff0c\u52a8\u753b\u5728\u4e3a\u8425\u9500\u76ee\u7684\u4f20\u64ad\u4fe1\u606f\u65b9\u9762\u53d8\u5f97\u975e\u5e38\u6709\u6548\u3002\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/yansmedia.com\/animation-production-process\/\" target=\"_blank\"><\/a>\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/yansmedia.com\/wp-content\/uploads\/2018\/10\/Captur1e.png\" title=\"%title\u63d2\u56fe%num\" alt=\"%title\u63d2\u56fe%num\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u52a8\u753b\u793e\u4ea4\u89c6\u9891\u65f6\uff1a<\/h3>\n\n\n\n<p>1\uff09\u9009\u62e9\u5408\u9002\u7684\u4e50\u89c2\u97f3\u4e50\u548c\u8c03\u8272\u677f<br>2\uff09\u6839\u636e\u60a8\u60f3\u8981\u63a8\u9500\u7684\u5185\u5bb9\uff0c\u4e3a\u60a8\u7684\u89d2\u8272\u9009\u62e9\u5408\u9002\u7684\u4eba\u53e3\u7edf\u8ba1\uff0c\u5e74\u9f84\u548c\u6027\u522b<br>3\uff09\u521b\u5efa\u771f\u5b9e\u7684\u4eba\u7c7b\u53d9\u4e8b\uff0c\u4e3a\u89c6\u9891\u63d0\u4f9b\u201c\u771f\u6b63\u7684\u201d\u89e6\u6478<\/p>\n\n\n\n<p>\u6709\u7528\u7684\u8d44\u6e90\uff1a<\/p>\n\n\n\n<p>\u52a8\u753bVS Live\u00a0Action-\u89c6\u9891\u98ce\u683c\u5bf9\u6211\u7684\u4e1a\u52a1\u66f4\u597d<\/p>\n\n\n\n<p>\u7ec8\u6781\u4e4b\u6218\u00a0\u00a0&#8211; \u52a8\u753bVS\u73b0\u573a\u52a8\u4f5c<\/p>\n\n\n\n<p>\u52a8\u753b\u89c6\u9891\u6210\u672c\u00a0\u00a0&#8211; \u4efb\u4f55\u9884\u7b97\u7684\u4ef7\u683c\u6307\u5357<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4.\u4f18\u5316\u6210\u529f<\/h2>\n\n\n\n<p>\u5e76\u975e\u6240\u6709\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u90fd\u662f\u5e73\u7b49\u5efa\u7acb\u7684\u3002\u4e8b\u5b9e\u4e0a\uff0c\u5b83\u4eec\u4e4b\u95f4\u5b58\u5728\u6839\u672c\u5dee\u5f02\uff0c\u8fd9\u662f\u4f18\u5316\u89c6\u9891\u65f6\u9700\u8981\u6ce8\u610f\u7684\u4e8b\u9879\u3002<\/p>\n\n\n\n<p>\u9996\u5148\uff0c\u8003\u8651\u60a8\u7684\u89c6\u9891\u662f\u5728\u79fb\u52a8\u8bbe\u5907\u4e0a\u4ee5\u53ca\u5728\u54ea\u4e2a\u5e73\u53f0\u4e0a\u89c2\u770b\u7684\u3002<\/p>\n\n\n\n<p><strong>\u79fb\u52a8\u4f18\u5148\uff1a<\/strong>65\uff05\u7684\u89c2\u770b\u6b21\u6570\u6765\u81ea\u79fb\u52a8\u8bbe\u5907\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/blog.hootsuite.com\/silent-video\/\" target=\"_blank\"><\/a>\u00a0\u6240\u4ee5\u00a0\u786e\u4fdd\u60a8\u7684\u89c6\u9891\u80fd\u591f\u5728\u8f83\u5c0f\u7684\u5c4f\u5e55\u4e0a\u6b63\u786e\u64ad\u653e\u3002<\/p>\n\n\n\n<p><strong>\u5bbd\u9ad8\u6bd4\uff1a<\/strong>\u00a0\u4e3a\u7535\u89c6\u6216\u7535\u5f71\u5236\u4f5c\u7684\u89c6\u9891\u662f\u5bbd\u5c4f\u4f46\u5728\u5236\u4f5c\u65f6\u89c6\u9891\u5bf9\u4e8e\u624b\u673a\u64ad\u653e\uff0c\u8bf7\u9009\u62e9\u65b9\u5f62\u5bbd\u9ad8\u6bd4\uff081\uff1a1\uff09\u3002\u7531\u4e8e\u5927\u591a\u6570\u624b\u673a\u7684\u9ad8\u5927\u548c\u8584\u7684\u5c3a\u5bf8\uff0c\u8be5\u76d2\u5b50\u5df2\u7ecf\u6210\u4e3a\u79fb\u52a8\u5185\u5bb9\u7684\u6807\u5fd7\uff0c\u4ece\u56fe\u50cf\u5230\u89c6\u9891\uff0c\u56e0\u4e3a\u5b83\u6bd4\u5bbd\u5c4f\u89c6\u9891\u5360\u7528\u66f4\u591a\u7684\u5c4f\u5e55\u7a7a\u95f4\u3002\u65b9\u5f62\u89c6\u9891\u6bd4\u98ce\u666f\u89c6\u9891\u4f7f\u752878\uff05\u7684Feed\u7a7a\u95f4\u3002\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.adweek.com\/digital\/instagrams-box-shaped-videos-are-influencing-facebook-marketers-172490\/\" target=\"_blank\"><\/a>\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/yansmedia.com\/wp-content\/uploads\/2018\/03\/Yans_gif_02.gif\" title=\"%title\u63d2\u56fe%num\" alt=\"%title\u63d2\u56fe%num\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">5.\u6c38\u8fdc\u4e0d\u8981\u5ffd\u89c6\u4f60\u7684\u7f29\u7565\u56fe<\/h2>\n\n\n\n<p>\u67d0\u4e9b\u89c6\u9891\u4f1a\u5728\u6d41\u6216\u793e\u4ea4Feed\u4e2d\u60ac\u505c\u65f6\u81ea\u52a8\u64ad\u653e\uff0c\u4f46\u5176\u4ed6\u89c6\u9891\u5219\u9700\u8981\u901a\u8fc7\u70b9\u51fb\u7f29\u7565\u56fe\u64ad\u653e\u3002\u65e0\u8bba\u54ea\u79cd\u65b9\u5f0f\uff0c\u4f60\u6c38\u8fdc\u4e0d\u80fd\u786e\u5b9a\u6240\u4ee5\u6c38\u8fdc\u4e0d\u8981\u5ffd\u89c6\u4f60\u7684\u7f29\u7565\u56fe\u3002&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/yansmedia.com\/wp-content\/uploads\/2018\/10\/Untitled.png\" title=\"%title\u63d2\u56fe%num\" alt=\"%title\u63d2\u56fe%num\" \/><\/figure>\n\n\n\n<p>&#8211; \u60a8\u7684\u7f29\u7565\u56fe\u5728\u8bbe\u5907\u4e0a\u663e\u793a\u65f6\u53ef\u80fd\u4f1a\u975e\u5e38\u5c0f\uff0c\u6240\u4ee5\u4e0d\u8981\u7528\u4fe1\u606f\u586b\u5145\u5b83<br>&#8211; \u4f7f\u7528\u660e\u4eae\u4e14\u8ff7\u4eba\u7684\u989c\u8272\u6765\u5438\u5f15\u89c2\u4f17\u7684\u6ce8\u610f\u529b<br>&#8211; \u7814\u7a76\u8868\u660e\uff0c\u9762\u90e8\u662f\u653e\u7f6e\u5728\u7f29\u7565\u56fe\u4e0a\u6700\u8ff7\u4eba\u7684\u56fe\u50cf\uff0c\u4f46\u4ec5\u9650\u4e8e\u4f7f\u7528\u4e00\u4e24\u4e2a\uff0c\u4e0d\u662f\u6574\u4e2a\u56e2\u4f53\uff01\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.fastcompany.com\/3059450\/netflix-knows-which-pictures-youll-click-on-and-why\" target=\"_blank\"><\/a>\u00a0<\/p>\n\n\n\n<p>\u901a\u8fc7\u521b\u5efa\u6709\u6548\u7684\u7f29\u7565\u56fe\uff0c\u60a8\u53ef\u4ee5\u5728\u4e0d\u81ea\u52a8\u64ad\u653e\u7684\u65f6\u95f4\u5185\u4e3a\u89c6\u9891\u63d0\u4f9b\u989d\u5916\u7684\u91cc\u7a0b\u6570\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6.\u5b57\u5e55\u548c\u6807\u9898<\/h2>\n\n\n\n<p>\u89c2\u770b\u4e86\u5982\u6b64\u591a\u7684\u89c6\u9891\uff0c\u60a8\u7684\u89c6\u9891\u7684\u6587\u672c\u4f34\u594f\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u52a0\u91cd\u8981\u3002\u8fd9\u610f\u5473\u7740\u8981\u5199\u4e00\u4e2a\u5f15\u4eba\u5165\u80dc\u7684\u6807\u9898\uff0c\u6807\u9898\u548c\u526f\u6807\u9898\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5199\u4e00\u4e2aCatchy\u63cf\u8ff0\uff1a<\/h3>\n\n\n\n<p>\u63cf\u8ff0\u5f88\u91cd\u8981\uff0c\u56e0\u4e3a\u4ed6\u4eec\u5438\u5f15\u89c2\u4f17\uff0c\u5e76\u4f7f\u4ed6\u4eec\u80fd\u591f\u5728\u4e0d\u6536\u542c\u97f3\u9891\u5185\u5bb9\u7684\u60c5\u51b5\u4e0b\u4e86\u89e3\u60a8\u7684\u89c6\u9891\u5185\u5bb9\u3002\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/yansmedia.com\/questions-startup-video-answer\/\" target=\"_blank\"><\/a>\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4f7f\u7528\u5b57\u5e55\u548c\u9002\u5f53\u7684\u52a8\u753b\uff1a<\/h3>\n\n\n\n<p>\u6211\u4eec\u5df2\u7ecf\u63d0\u5230\u4e86\u5b57\u5e55\u7684\u91cd\u8981\u6027\uff0c\u4f46\u60a8\u4e5f\u53ef\u4ee5\u901a\u8fc7\u5de7\u5999\u7684\u52a8\u753b\u9759\u9759\u5730\u4f20\u8fbe\u60a8\u7684\u89c6\u9891\u4fe1\u606f\u3002\u4f8b\u5982\uff0c\u5bf9\u4e8e\u84dd\u7259\u626c\u58f0\u5668\u6216\u8033\u673a\uff0c\u60a8\u53ef\u4ee5\u8bbe\u7f6e\u4ece\u8bbe\u5907\u53d1\u51fa\u7684\u58f0\u6ce2\u7684\u52a8\u753b\u6765\u4f20\u8fbe\u97f3\u9891\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/yansmedia.com\/wp-content\/uploads\/2018\/10\/Capture-2.png\" title=\"%title\u63d2\u56fe%num\" alt=\"%title\u63d2\u56fe%num\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">7.\u8ba9\u4f60\u7684Cta\u6e05\u6670\u660e\u4e86<\/h2>\n\n\n\n<p>\u6ca1\u6709\u6dfb\u52a0\u660e\u786e\u7684CTA\uff0c\u4f60\u5c31\u4f1a\u628a\u94b1\u7559\u5728\u684c\u9762\u4e0a\u3002\u00a0Wistia\u5206\u6790\u4e86484,000\u4e2aCTA\u00a0\uff0c\u53d1\u73b0\u8d85\u8fc790\uff05\u7684\u89c6\u9891\u4f7f\u7528\u4e86\u89c6\u9891\u5b8c\u6210\u64ad\u653e\u540e\u53d1\u751f\u7684\u540e\u8d34\u7247CTA\u3002\u540e\u8d34\u7247\u5e7f\u544aCTA\u6355\u6349\u89c2\u770b\u6574\u4e2a\u89c6\u9891\u7684\u89c2\u4f17\uff0c\u56e0\u6b64\u5bf9\u89c6\u9891\u6700\u611f\u5174\u8da3\u5e76\u53c2\u4e0e\u5176\u4e2d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8ba9\u60a8\u7684\u4ef7\u503c\u4e3b\u5f20\u660e\u786e\uff1a<\/h3>\n\n\n\n<p>\u4f60\u9700\u8981\u4e3a\u90a3\u4e9b\u4f1a\u95ee\u81ea\u5df1\u201c\u4e3a\u6211\u5e26\u6765\u4ec0\u4e48\uff1f\u201d\u7684\u89c2\u4f17\u63d0\u4f9b\u4e00\u4e9b\u6709\u4ef7\u503c\u7684\u4e1c\u897f\u3002\u63d0\u4f9b\u201c\u6709\u53f2\u4ee5\u6765\u6700\u5177\u6d3b\u529b\u7684XYZ\u201d\u7684CTA\u6216\u201c\u589e\u5f3a\u4f60\u7684\u8425\u9500\u8ba1\u5212\u201d\u7b49\u7684\u80fd\u529b\uff0c\u63d0\u4f9b\u79ef\u6781\u548c\u5438\u5f15\u4eba\u7684\u503c\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4f7f\u7528\u52a8\u4f5c\u8bcd\uff1a<\/h3>\n\n\n\n<p>\u201c\u521b\u9020\u201d\uff0c\u201c\u5b9a\u4f4d\u201d\uff0c\u201c\u63a2\u7d22\u201d\uff0c\u201c\u5236\u9020\u201d\u548c\u201c\u53d1\u73b0\u201d\u90fd\u662f\u6709\u6548\u7684\u52a8\u4f5c\u8bcd\u6c47\uff0c\u53ef\u4ee5\u5438\u5f15\u89c2\u4f17\u8ffd\u968f\u60a8\u7684\u4ef7\u503c\u4e3b\u5f20\u3002<\/p>\n\n\n\n<p>\u79ef\u6781\uff1a\u5728\u6574\u4e2a\u89c6\u9891\u4e2d\u4fdd\u6301\u79ef\u6781\u7684\u57fa\u8c03\u3002\u5b83\u5c06\u6709\u52a9\u4e8e\u6fc0\u52b1\u89c2\u4f17\uff0c\u4e0d\u4ec5\u53ef\u4ee5\u5e2e\u52a9\u53c2\u4e0e\uff0c\u8fd8\u53ef\u4ee5\u63d0\u9ad8\u70b9\u51fb\u7387\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">8.\u521b\u9020\u4e00\u79cd\u4e92\u60e0\u611f<\/h2>\n\n\n\n<p>\u8425\u9500\u548c\u5e7f\u544a\u662f\u5173\u4e8e\u201c\u7ed9\u4e88\u548c\u63a5\u53d7\u201d\u3002\u4ea7\u54c1\u6216\u670d\u52a1\u53ea\u6709\u5728\u89e3\u51b3\u95ee\u9898\u65f6\u51fa\u552e\uff0c\u5e76\u4e14\u5728\u5411\u5ba2\u6237\u63d0\u4f9b\u89e3\u51b3\u65b9\u6848\u65f6\uff0c\u60a8\u624d\u4f1a\u8fdb\u884c\u9500\u552e\u3002\u4e92\u60e0\u4e5f\u4ee5\u4ea4\u6613\uff0c\u6298\u6263\u4ee3\u7801\u548c\u5176\u4ed6\u8d60\u54c1\u7684\u5f62\u5f0f\u51fa\u73b0\uff0c\u60a8\u53ef\u4ee5\u5c06\u5176\u7eb3\u5165\u60a8\u7684\u793e\u4ea4\u89c6\u9891\u3002<\/p>\n\n\n\n<p><strong>\u4e92\u60e0\u5b9a\u5f8b<\/strong><\/p>\n\n\n\n<p>\u4e92\u60e0\u6cd5\u5219\u5f3a\u5236\u8981\u6c42\u56de\u9988\u90a3\u4e9b\u7ed9\u4e88\u6211\u4eec\u7684\u4eba\u3002\u5728\u8425\u9500\u65b9\u9762\uff0c\u8fd9\u610f\u5473\u7740\u8d60\u54c1\u53ef\u4ee5\u5e2e\u52a9\u6fc0\u52b1\u4eba\u4eec\u91c7\u53d6\u884c\u52a8\u5e76\u9075\u5faa\u60a8\u7684CTA\u3002<\/p>\n\n\n\n<p><strong>\u4f8b\u5982\uff1a<\/strong><\/p>\n\n\n\n<p>&#8211; \u524d25\u540d\u8ba2\u9605\u8005\u5c06\u53c2\u52a0\u6211\u4eec\u7684\u62bd\u5956\u6d3b\u52a8<br>&#8211; \u6bcf\u6b21\u8d2d\u4e70\u5747\u53ef\u83b7\u5f97\u514d\u8d39\u793c\u54c1<br>&#8211; \u7acb\u5373\u6ce8\u518c\uff0c\u4eab\u53d750\uff05\u7684\u6298\u6263<\/p>\n\n\n\n<p>\u4efb\u4f55\u201c\u514d\u8d39\u201d\u7684\u627f\u8bfa\u90fd\u4f1a\u8ba9\u5ba2\u6237\u89c9\u5f97\u4ed6\u4eec\u7684\u89c6\u9891\u5f88\u6709\u5229\u3002\u5982\u679c\u4f60\u7684\u8d60\u54c1\u7279\u522b\u6177\u6168\uff0c\u90a3\u4e48\u8fd9\u751a\u81f3\u53ef\u4ee5\u5e2e\u52a9\u4f60\u83b7\u5f97\u5206\u4eab\u548c\u79ef\u6781\u7684\u8bc4\u8bba\uff0c\u8fd9\u5bf9\u4f60\u7684\u793e\u4ea4\u89c6\u9891\u7684\u5f71\u54cd\u529b\u662f\u4e00\u4e2a\u5de8\u5927\u7684\u5956\u52b1\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7ed3\u8bba<\/h2>\n\n\n\n<p>\u793e\u4ea4\u89c6\u9891\u5e94\u7b80\u77ed\uff0c\u6d3b\u6cfc\uff0c\u5145\u6ee1\u4e50\u8da3\u3002<\/p>\n\n\n\n<p>\u60a8\u53ea\u6709\u5f88\u77ed\u7684\u65f6\u95f4\u53ef\u7528\uff0c\u5e76\u4e14\u968f\u7740\u79fb\u52a8\u89c2\u770b\u7684\u7269\u7406\u9650\u5236\uff0c\u5236\u4f5c\u793e\u4ea4\u89c6\u9891\u662f\u4e00\u4e2a\u5947\u7279\u7684\u6311\u6218\u3002<\/p>\n\n\n\n<p>\u901a\u8fc7\u4f7f\u7528\u5fc3\u7406\u5b66\u65b9\u6cd5\uff0c\u9ad8\u8d28\u91cf\u7684\u5236\u4f5c\u65b9\u6cd5\uff0c\u5e76\u901a\u8fc7\u70ed\u60c5\u548c\u4fe1\u5ff5\uff0c\u60a8\u53ef\u4ee5\u521b\u5efa\u8ff7\u4eba\u7684\u793e\u4ea4\u89c6\u9891\u3002<\/p>\n\n\n\n<p><strong>\u5ba3\u4f20\u7247\u5236\u4f5c\u516c\u53f8<\/strong>\u5728\u521b\u5efa\u89c6\u9891\u65f6\u8981\u8bb0\u4f4f\u8fd9\u4e9b\u63d0\u793a &#8211; \u5b83\u5e94\u8be5\u7b80\u77ed\uff0c\u5f15\u4eba\u5165\u80dc\u5e76\u4e14\u683c\u5f0f\u826f\u597d\uff0c\u540c\u65f6\u9075\u5b88\u79fb\u52a8\u4f18\u5148\u67e5\u770b\u7684\u6280\u672f\u9650\u5236\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u4e0e\u5ba3\u4f20\u7247\u5236\u4f5c\u53ef\u4ee5\u663e\u7740\u6539\u5584\u60a8\u73b0\u6709\u7684\u5e7f\u544a\u7cfb\u5217\u3002 \u60f3\u8c61\u4e00\u4e0b &#8211; \u6bcf\u5929\u89c2\u770bF\u6296\u97f3\u4e0a\u76843\u4ebf\u4e2a\u89c6\u9891&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[4,5,15,16,20],"class_list":["post-1518","post","type-post","status-publish","format-standard","hentry","category-xw","tag-4","tag-5","tag-15","tag-16","tag-20","category-1","description-off"],"_links":{"self":[{"href":"https:\/\/picvlog.com\/index.php?rest_route=\/wp\/v2\/posts\/1518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/picvlog.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/picvlog.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/picvlog.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/picvlog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1518"}],"version-history":[{"count":0,"href":"https:\/\/picvlog.com\/index.php?rest_route=\/wp\/v2\/posts\/1518\/revisions"}],"wp:attachment":[{"href":"https:\/\/picvlog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/picvlog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/picvlog.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}