{"id":1548,"date":"2019-07-15T16:03:42","date_gmt":"2019-07-15T08:03:42","guid":{"rendered":"https:\/\/luvecg.cn\/?p=1548"},"modified":"2019-07-15T16:29:55","modified_gmt":"2019-07-15T08:29:55","slug":"%e5%a6%82%e4%bd%95%e5%88%9b%e5%bb%ba%e6%9c%80%e5%b0%8f%e7%9a%84%e5%93%81%e7%89%8c%e6%8c%87%e5%8d%97","status":"publish","type":"post","link":"https:\/\/picvlog.com\/?p=1548","title":{"rendered":"\u5982\u4f55\u521b\u5efa\u6700\u5c0f\u7684\u54c1\u724c\u6307\u5357"},"content":{"rendered":"\n<p>\u8bb8\u591a\u5c0f\u4f01\u4e1a\u4e3b\u8ba4\u4e3a\u54c1\u724c\u662f\u4ed6\u4eec\u4e0d\u5fc5\u62c5\u5fc3\u7684\u4e8b\u60c5\u3002\u4f46\u662f\uff0c\u786e\u4fdd\u54c1\u724c\u53ca\u5176\u4fe1\u606f\u7684\u4e00\u81f4\u6027\u540c\u6837\u9002\u7528\u4e8e\u8f83\u5c0f\u7684\u4e1a\u52a1\uff0c\u4e5f\u9002\u7528\u4e8e\u8f83\u4e3a\u6210\u719f\u7684\u516c\u53f8\u3002<\/p>\n\n\n\n<p>\u4eca\u5929\u7684\u5ba2\u6237\u5e0c\u671b\u4f01\u4e1a\u65e0\u5904\u4e0d\u5728\u3002\u8fd9\u610f\u5473\u7740\u60a8\u7684\u54c1\u724c\u9700\u8981\u95ea\u8000\uff0c\u5e76\u5728\u6bcf\u4e2a\u5730\u65b9\u7559\u4e0b\u4e00\u4e2a\u5f3a\u70c8\u7684\u5370\u8c61\uff0c\u5ba2\u6237\u548c\u6f5c\u5728\u5ba2\u6237\u4f1a\u9047\u5230\u5b83\u3002<\/p>\n\n\n\n<p>\u521b\u5efa\u4e00\u4e2a\u660e\u786e\u65e0\u8bef\u7684\u8425\u9500\u4fe1\u606f\uff0c\u65e0\u53ef\u5426\u8ba4\uff0c<em>\u60a8<\/em>\u9700\u8981\u4e00\u81f4\u6027\u3002\u4e13\u6ce8\u4e8e\u54c1\u724c\u5c5e\u6027\u548c\u8eab\u4efd\u7684\u7edf\u4e00\u610f\u5473\u7740\u5ba2\u6237\u4ece\u60a8\u90a3\u91cc\u770b\u5230\u548c\u542c\u5230\u7684\u4e00\u5207\u90fd\u4f1a\u5524\u8d77\u540c\u6837\u7684\u611f\u89c9\u3002\u8fd9\u79cd\u611f\u89c9\u4f7f\u60a8\u7684\u54c1\u724c\u4e0e\u7ade\u4e89\u5bf9\u624b\u533a\u522b\u5f00\u6765\u3002\u8fd9\u662f\u4e0e\u5ba2\u6237\u8054\u7cfb\u5e76\u4e00\u6b21\u53c8\u4e00\u6b21\u5730\u5e26\u56de\u6765\u7684\u4e1c\u897f\u3002<\/p>\n\n\n\n<p>\u60a8\u81ea\u5df1\u7684\u54c1\u724c\u6307\u5357\u4e0d\u4e00\u5b9a\u8981\u50cf\u5927\u578b\u5168\u7403\u54c1\u724c\u90a3\u6837\u590d\u6742\u548c\u53c2\u4e0e\u3002\u6bd5\u7adf\uff0c\u5982\u679c\u60a8\u82b1\u65f6\u95f4\u7ef4\u62a4\u5b83\u4eec\uff0c\u54c1\u724c\u6307\u5357\u53ea\u80fd\u4ea7\u751f\u79ef\u6781\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002\u8fd9\u5c31\u662f\u5c0f\u4f01\u4e1a\u53ef\u4ee5\u4ece\u201c\u6700\u4f4e\u53ef\u884c\u54c1\u724c\u6307\u5357\u201d\u4e2d\u53d7\u76ca\u7684\u539f\u56e0\u3002\u5373\u4f7f\u662f\u7b80\u5355\u7684\u98ce\u683c\u6307\u5357\u4e5f\u8db3\u4ee5\u8ba9\u60a8\u5165\u95e8\u3002<\/p>\n\n\n\n<p>\u5b66\u4e60\u5982\u4f55\u7f16\u5199\u7b80\u5316\u7684\u98ce\u683c\u6307\u5357\u5c06\u6709\u52a9\u4e8e\u786e\u4fdd\u60a8\u7684\u6240\u6709\u8425\u9500\u90fd\u662f\u4e00\u81f4\u7684\uff0c\u5e76\u4e14\u4e0d\u4f1a\u8fc7\u5206\u5173\u6ce8\u54c1\u724c\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u54c1\u724c\u98ce\u683c\u6307\u5357\u662f\u4ec0\u4e48\u6837\u7684\uff1f<\/h2>\n\n\n\n<p>\u5927\u591a\u6570\u4f01\u4e1a\u4e3b\u5e76\u4e0d\u5b8c\u5168\u4e86\u89e3\u98ce\u683c\u6307\u5357\u7684\u5b9e\u9645\u60c5\u51b5\uff0c\u5373\u4f7f\u4ed6\u4eec\u4e4b\u524d\u5df2\u7ecf\u542c\u8fc7\u8fd9\u4e2a\u8bcd\u3002\u54c1\u724c\u98ce\u683c\u6307\u5357\u662f\u4e00\u7cfb\u5217\u5173\u4e8e\u54c1\u724c\u5916\u89c2\u548c\u58f0\u97f3\u7684\u89c4\u5219\u3002\u5b83\u5145\u5f53\u6307\u5357\u9488\uff0c\u786e\u4fdd\u60a8\u7684\u6240\u6709\u4e1a\u52a1\u8bbe\u8ba1\u548c\u5199\u4f5c\u70b9\u90fd\u5728\u5317\u65b9 &#8211; \u65e0\u8bba\u54ea\u91cc\u5bf9\u60a8\u800c\u8a00\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u60a8\u4e0d\u786e\u5b9a\u8981\u5728\u54c1\u724c\u98ce\u683c\u6307\u5357\u4e2d\u5305\u542b\u54ea\u4e9b\u5185\u5bb9\uff0c\u8bf7\u53c2\u9605\u4ee5\u4e0b\u51e0\u4e2a\u6700\u91cd\u8981\u7684\u5185\u5bb9\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u60a8\u7684\u5fbd\u6807\uff1a<\/strong>\u5176\u8bbe\u8ba1\u548c\u4f7f\u7528\u7684\u7ec6\u8282\uff0c\u5305\u62ec\u53ef\u63a5\u53d7\u7684\u5c3a\u5bf8\u548c\u989c\u8272<\/li><li><strong>\u54c1\u724c\u989c\u8272\uff1a<\/strong>\u5b83\u4eec\u7684\u7279\u5b9a\u8272\u8c03\u4ee5\u53ca\u5b83\u4eec\u5e94\u8be5\u5982\u4f55\u4ee5\u53ca\u5728\u4f55\u5904\u4f7f\u7528<\/li><li><strong>\u5b57\u4f53\uff08\u6216\u5b57\u4f53\uff09\uff1a<\/strong>\u53ef\u4ee5\u4f7f\u7528\u54ea\u4e9b<strong>\u5b57\u4f53\uff08\u4f8b\u5982<\/strong>\uff0c\u60a8\u7684\u7f51\u7ad9\uff0c\u535a\u5ba2\u548c\u5728\u7ebf\u5546\u5e97\u4e2d\u7684\u6807\u9898\u548c\u6b63\u6587\uff09<\/li><li><strong>\u7406\u60f3\u7684\u89c2\u4f17<\/strong><\/li><li><strong>\u8bed\u97f3\u548c\u8bed\u6c14\uff1a<\/strong>\u60a8\u7684\u54c1\u724c\u5982\u4f55\u901a\u8fc7\u4e66\u9762\u6c9f\u901a\u5411\u5ba2\u6237\u201c\u8bf4\u8bdd\u201d<\/li><li><strong>\u793e\u4ea4\u5a92\u4f53\u6307\u5357\uff1a<\/strong>\u5982\u4f55\u5728\u793e\u4ea4\u6e20\u9053\u4e0a\u4e0e\u5ba2\u6237\u6c9f\u901a\u7684\u89c4\u5219\u4e0e\u5176\u4ed6\u901a\u4fe1\u4e0d\u540c<\/li><\/ul>\n\n\n\n<p>\u8fd9\u4e9b\u6307\u5357\u5c06\u5206\u4e3a\u4e24\u4e2a\u4e3b\u8981\u90e8\u5206\uff1a\u89c6\u89c9\u98ce\u683c\u548c\u4e66\u9762\u98ce\u683c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u89c6\u89c9\u98ce\u683c<\/h3>\n\n\n\n<p>\u60a8\u7684\u89c6\u89c9\u98ce\u683c\u51b3\u5b9a\u4e86\u60a8\u7684\u54c1\u724c\u548c\u8425\u9500\u7684\u5916\u89c2\u3002\u57fa\u672c\u89c6\u89c9\u98ce\u683c\u6307\u5357\u5305\u62ec\u5fbd\u6807\uff0c\u5b57\u4f53\u548c\u8c03\u8272\u677f\u7684\u89c4\u5219\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0070\/7032\/files\/brand-identity.jpg?v=1558967097\" alt=\"Medium\u7684\u54c1\u724c\u6807\u8bc6\u6307\u5357\" title=\"%title\u63d2\u56fe%num\" \/><figcaption>Medium\u7684\u89c6\u89c9\u54c1\u724c\u503e\u5411\u4e8e\u5728\u6d45\u8272\u548c\u67d4\u548c\u7684\u8272\u5f69\u4e0a\u4f7f\u7528\u6df1\u8272\u5fbd\u6807\u3002<\/figcaption><\/figure>\n\n\n\n<p>\u5f53\u4f60\u521a\u521a\u5f00\u59cb\u65f6\uff0c\u4f60\u53ef\u80fd\u4e0d\u9700\u8981\u50cfMedium\u90a3\u6837\u591a\u7684\u4f8b\u5b50\uff0c\u4f46\u8003\u8651\u4f60\u7684\u5fbd\u6807\u5e94\u8be5\u5982\u4f55\u5728\u6d45\u8272\u548c\u6df1\u8272\u80cc\u666f\u4e0a\u51fa\u73b0\uff0c\u5e76\u5b9a\u4e49\u4f60\u5c06\u4e00\u81f4\u4f7f\u7528\u7684\u989c\u8272\u3002\u60f3\u6cd5\u662f\u8003\u8651\u5982\u4f55\u4f60\u5e0c\u671b\u4f60\u7684\u54c1\u724c\u770b\u8d77\u6765\uff08\u4ee5\u53ca\u4f60<em>\u4e0d<\/em>\u5e0c\u671b\u5b83\u770b\u8d77\u6765\u5982\u4f55\uff09\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e66\u9762\u98ce\u683c<\/h3>\n\n\n\n<p>\u60a8\u7684\u4e66\u9762\u98ce\u683c\u5b9a\u4e49\u4e86\u60a8\u7684\u54c1\u724c\u5982\u4f55\u4f7f\u7528\u6587\u5b57\u8fdb\u884c\u4ea4\u6d41\u3002\u5b83\u5305\u62ec\u8bed\u97f3\uff0c\u8bed\u6c14\u548c\u7279\u5b9a\u53d7\u4f17\u8003\u8651\u56e0\u7d20\u3002\u8c01\u8d2d\u4e70\u4e86\u4f60\u7684\u4ea7\u54c1\uff0c\u4ed6\u4eec\u5e0c\u671b\u5b9e\u73b0\u4ec0\u4e48\u6837\u7684\u7ed3\u679c\uff0c\u4ee5\u53ca\u4f1a\u4ea7\u751f\u4ec0\u4e48\u6837\u7684\u58f0\u97f3\u5462\uff1f\u8bf7\u8bb0\u4f4f\uff0c\u60a8\u9009\u62e9\u7684\u98ce\u683c\u9009\u62e9\u9002\u5408\u60a8\u7684\u89c2\u4f17\uff0c\u800c\u4e0d\u9002\u5408\u60a8\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0070\/7032\/files\/brand-style-guide.jpg?v=1558967120\" alt=\"\u5e2e\u52a9Scout\u7684\u8bed\u97f3\u548c\u8bed\u6c14\u6307\u5357\" title=\"%title\u63d2\u56fe%num\" \/><figcaption>\u5e2e\u52a9\u4fa6\u5bdf\u5458\u6839\u636e\u4e0a\u4e0b\u6587\u5b9a\u4e49\u5176\u97f3\u8c03\u5982\u4f55\u53d8\u5316\u3002<\/figcaption><\/figure>\n\n\n\n<p>\u4e66\u9762\u98ce\u683c\u6307\u5357\u6700\u91cd\u8981\u7684\u4e8b\u60c5\u4e4b\u4e00\u662f\u89e3\u91ca\u5982\u4f55\u5728\u58f0\u97f3\u548c\u97f3\u8c03\u4e4b\u95f4\u627e\u5230\u5e73\u8861\uff08\u7a0d\u540e\u6211\u4eec\u5c06\u6df1\u5165\u7814\u7a76\u5dee\u5f02\uff09\u3002\u5b9a\u4e49\u660e\u786e\u7684\u8bed\u97f3\u53ef\u4ee5\u5728\u97f3\u8c03\u4e4b\u95f4\u8f6c\u6362\uff0c\u800c\u4e0d\u4f1a\u5931\u53bb\u5176\u72ec\u7279\u7684\u54c1\u8d28\u3002<\/p>\n\n\n\n<p>\u5728\u4e0a\u9762\u7684\u793a\u4f8b\u4e2d\uff0c\u8bf7\u6ce8\u610fHelp Scout\u5982\u4f55\u5c06\u5176\u58f0\u97f3\u5b9a\u4e49\u4e3a\u666e\u904d\u53cb\u597d\uff0c\u6e05\u6670\u548c\u76f4\u63a5\u3002\u8fd9\u5c31\u662f\u5e2e\u52a9\u4fa6\u5bdf\u5458\u5728\u6240\u6709\u5a92\u4f53\u4e2d\u53d1\u51fa\u58f0\u97f3\u7684\u65b9\u5f0f\u3002\u7136\u800c\uff0c\u5b83\u7684<em>\u8bed\u8c03<\/em>\u662f\u4e3a\u4e86\u9002\u5e94\u548c\u5339\u914d\u4e2a\u522b\u60c5\u51b5\u3002\u8fd9\u4e9b\u6307\u5bfc\u539f\u5219\u4f7f\u5f97Help Scout\u56e2\u961f\u80fd\u591f\u5728\u4e0d\u8003\u8651\u5177\u4f53\u60c5\u51b5\u7684\u60c5\u51b5\u4e0b\u4e3a\u5176\u54c1\u724c\u90e8\u7f72\u72ec\u7279\u7684\u8bed\u97f3\u3002\u4f8b\u5982\uff0c\u53cb\u597d\u800c\u6e05\u6670\u7684\u58f0\u97f3\u5728\u5e86\u795d\u73af\u5883\u4e2d\u4e0e\u5728\u4e0e\u6cae\u4e27\u7684\u987e\u5ba2\u8bf4\u8bdd\u65f6\u4e0d\u540c\u3002<\/p>\n\n\n\n<p>BarkBox\u5c31\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u4f8b\u5b50\uff0c\u8bf4\u660e\u4f60\u7684\u54c1\u724c\u542c\u8d77\u6765\u5982\u4f55\uff0c\u5373\u4f7f\u4f60\u7684\u97f3\u8c03\u53d1\u751f\u53d8\u5316\u3002\u770b\u770b\u5b83\u7684\u8bed\u97f3\u5982\u4f55\u4ece\u793e\u4ea4\u5a92\u4f53\u5e16\u5b50\u7ffb\u8bd1\u6210\u9488\u5bf9\u6cae\u4e27\u5ba2\u6237\u7684\u5e2e\u52a9\u6587\u7ae0\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/twitter.com\/barkbox\"><img decoding=\"async\" src=\"https:\/\/pbs.twimg.com\/profile_images\/951192776045137920\/ldMY24jw_normal.jpg\" title=\"%title\u63d2\u56fe%num\" alt=\"%title\u63d2\u56fe%num\" \/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/barkbox\/status\/1118215967270678528\"><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0070\/7032\/files\/brand-voice-tone.jpg?v=1558967167\" alt=\"BarkBox\u8bed\u97f3\u548c\u97f3\u8c03\u793a\u4f8b\" title=\"%title\u63d2\u56fe%num\" \/><\/figure>\n\n\n\n<p>\u8fd9\u79cd\u8bed\u8a00\u542c\u8d77\u6765\u50cf\u6765\u81ea\u540c\u4e00\u4e2a\u5730\u65b9 &#8211; \u5e76\u4e14\u662f\u540c\u4e00\u54c1\u724c\u7684\u5ef6\u4f38 &#8211; \u4f46\u5b83\u5df2\u88ab\u6539\u7f16\u6210\u4e24\u4e2a\u4e0d\u540c\u7684\u5de5\u4f5c\u3002\u4e24\u8005\u90fd\u662f\u8f7b\u677e\u6109\u5feb\u7684\uff0c\u4f46\u8bf7\u6ce8\u610f\u63a8\u6587\u5982\u4f55\u4f7f\u7528\u5e7d\u9ed8\u800c\u652f\u6301\u6587\u7ae0\u91c7\u53d6\u66f4\u76f4\u63a5\u7684\u65b9\u6cd5\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5982\u4f55\u521b\u5efa\u4e00\u81f4\u7684\u54c1\u724c\u6807\u8bc6<\/h2>\n\n\n\n<p>\u73b0\u5728\u60a8\u5df2\u7ecf\u66f4\u719f\u6089\u54c1\u724c\u98ce\u683c\u6307\u5357\u7684\u6784\u5efa\u6a21\u5757\u4e86\uff0c\u8ba9\u6211\u4eec\u8c08\u8c08\u5982\u4f55\u786e\u4fdd\u8fd9\u4e9b\u5143\u7d20\u7684\u4e00\u81f4\u611f\u89c9\u3002<\/p>\n\n\n\n<p>\u8bb8\u591a\u4f01\u4e1a\u5bb6\u5df2\u7ecf\u78e8\u7ec3\u4e86\u4ed6\u4eec\u5e0c\u671b\u4ed6\u4eec\u7684\u54c1\u724c\u704c\u8f93\u7684\u5370\u8c61\uff0c\u4f46\u662f\u9700\u8981\u523b\u610f\u52aa\u529b\u5c06\u8fd9\u79cd\u611f\u89c9\u8f6c\u5316\u4e3a\u60a8\u7684\u8425\u9500\u3002\u5199\u51fa\u6765\u66f4\u96be\uff0c\u6240\u4ee5\u5176\u4ed6\u4eba\u53ef\u4ee5\u5b66\u4e60\u5982\u4f55\u4f5c\u4e3a\u4f60\u7684\u54c1\u724c\u8fdb\u884c\u4ea4\u6d41\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u514d\u8d39\u9605\u8bfb\u6e05\u5355\uff1a\u5982\u4f55\u4e3a\u60a8\u7684\u4f01\u4e1a\u6253\u9020\u54c1\u724c<\/h3>\n\n\n\n<p>\u4e00\u4e2a\u4f1f\u5927\u7684\u54c1\u724c\u53ef\u4ee5\u5e2e\u52a9\u60a8\u7684\u4ea7\u54c1\u8131\u9896\u800c\u51fa\u3002\u901a\u8fc7\u6211\u4eec\u514d\u8d39\u7684\u7cbe\u9009\u9ad8\u5f71\u54cd\u529b\u6587\u7ae0\u5217\u8868\uff0c\u83b7\u53d6\u5c0f\u578b\u4f01\u4e1a\u54c1\u724c\u7684\u901f\u6210\u8bfe\u7a0b\u3002\u83b7\u5f97\u514d\u8d39\u9605\u8bfb\u6e05\u5355<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u60a8\u7684\u4f7f\u547d\u9648\u8ff0\u5982\u4f55\u5f71\u54cd\u60a8\u7684\u51c6\u5219<\/h3>\n\n\n\n<p>\u4e0d\u53ef\u5426\u8ba4\uff0c\u5728\u4e0d\u540c\u5a92\u4f53\u548c\u6e20\u9053\u4e4b\u95f4\u5efa\u7acb\u4e00\u81f4\u6027\u5e76\u4e0d\u5bb9\u6613\u3002\u5173\u952e\u662f\u5c06\u54c1\u724c\u98ce\u683c\u7684\u6bcf\u4e2a\u5143\u7d20\u8fde\u63a5\u5230\u4e00\u4e2a\u4e2d\u5fc3\u4e3b\u9898\uff1a\u60a8\u7684\u4f7f\u547d\u3002<\/p>\n\n\n\n<p>\u72ec\u7279\u800c\u5bcc\u6709\u6d1e\u5bdf\u529b\u7684\u5546\u4e1a\u4f7f\u547d\u662f\u5f71\u54cd\u4f01\u4e1a\u4e1a\u52a1\u7684\u91cd\u5fc3\u3002\u8981\u643a\u5e26\u54ea\u4e9b\u4ea7\u54c1\uff0c\u8425\u9500\u4fe1\u606f\uff0c\u5b9a\u4ef7\u7b56\u7565 &#8211; \u6240\u6709\u8fd9\u4e9b\u51b3\u7b56\u90fd\u5e94\u8be5\u4ee5\u60a8\u7684\u4f7f\u547d\u4e3a\u51fa\u53d1\u70b9\u3002\u60a8\u7684\u54c1\u724c\u6307\u5357\u4e5f\u662f\u5982\u6b64\u3002<\/p>\n\n\n\n<p>\u60f3\u60f3\u60a8\u7684\u89c6\u89c9\u98ce\u683c\u5bf9\u60a8\u7684\u54c1\u724c\u7684\u5f71\u54cd\u3002\u5b83\u7b26\u5408\u4f60\u7684\u4f7f\u547d\u5417\uff1f\u60a8\u7528\u6765\u4e0e\u5ba2\u6237\u4ea4\u8c08\u7684\u58f0\u97f3\u600e\u4e48\u6837\uff1f\u5b83\u5bf9\u60a8\u7684\u54c1\u724c\u6709\u4ec0\u4e48\u770b\u6cd5\uff1f<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u7684\u4efb\u52a1\u662f\u901a\u8fc7\u6ee1\u8db3\u5e02\u573a\u4e2d\u670d\u52a1\u4e0d\u8db3\u7684\u7ec6\u5206\u5e02\u573a\u7684\u9700\u6c42\u6765\u5efa\u7acb\u5305\u5bb9\u6027\uff0c\u90a3\u4e48\u60a8\u7684\u54c1\u724c\u6307\u5357\u5e94\u8be5\u6982\u8ff0\u4ee3\u8bcd\u4f7f\u7528\u7684\u89c4\u5219\u3002\u5982\u679c\u60a8\u7684\u4f7f\u547d\u662f\u4f7f\u4e00\u4e2a\u590d\u6742\uff0c\u795e\u79d8\u7684\u884c\u4e1a\u4eba\u6027\u5316\u548c\u6c11\u4e3b\u5316\uff0c\u90a3\u4e48\u60a8\u7684\u54c1\u724c\u58f0\u97f3\u53ef\u80fd\u503e\u5411\u4e8e\u53cb\u597d\u6027\u548c\u5bf9\u6b63\u5f0f\u6027\u7684\u53ef\u63a5\u8fd1\u6027\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5b9a\u4e49\u60a8\u7684\u54c1\u724c\u58f0\u97f3\uff0c\u4ee5\u53ca\u8bed\u97f3\u548c\u97f3\u8c03\u4e4b\u95f4\u7684\u5dee\u5f02<\/h3>\n\n\n\n<p>\u6709\u4e00\u4ef6\u4e8b\u53ef\u80fd\u5f88\u68d8\u624b\uff0c\u90a3\u5c31\u662f\u5b9a\u4e49\u4f60\u7684\u54c1\u724c\u7279\u5b9a\u7684\u8bed\u97f3\uff0c\u89e3\u6790<em>\u8bed\u97f3<\/em>\u548c<em>\u8bed\u8c03<\/em>\u4e4b\u95f4\u7684\u5dee\u5f02\u3002\u4f60\u7684\u58f0\u97f3\u662f\u4e0d\u53d8\u7684\u3002\u65e0\u8bba\u6e20\u9053\u6216\u60c5\u51b5\u5982\u4f55\uff0c\u60a8\u7684\u54c1\u724c\u5e94\u59cb\u7ec8\u542c\u8d77\u6765\u50cf\u60a8\u7684\u54c1\u724c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0070\/7032\/files\/shopify-brand-guidelines.jpg?v=1558967206\" alt=\"\u6458\u81eaShopify\u7684\u54c1\u724c\u6307\u5357\" title=\"%title\u63d2\u56fe%num\" \/><figcaption>\u67e5\u770bShopify\u7684\u54c1\u724c\u98ce\u683c\u6307\u5357\u4ee5\u4f9b\u53c2\u8003\u3002<\/figcaption><\/figure>\n\n\n\n<p>\u4f8b\u5982\uff0cShopify\u7684\u54c1\u724c\u8bed\u97f3\u5c5e\u6027\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u81ea\u4fe1\uff0c\u4e0d\u50b2\u6162<\/li><li>\u5584\u89e3\u4eba\u610f\uff0c\u800c\u4e0d\u662f\u8fc7\u5ea6\u4fdd\u62a4<\/li><li>\u900f\u660e\uff0c\u800c\u4e0d\u662f\u751f\u786c<\/li><\/ul>\n\n\n\n<p>\u8fd9\u4e9b\u662f\u6784\u6210\u6211\u4eec\u54c1\u724c\u58f0\u97f3\u7684\u90e8\u5206 &#8211; \u800c\u4e14\u5b83\u4eec\u4e0d\u4f1a\u6539\u53d8\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u8bed\u6c14\u662f\u4f60\u7684\u58f0\u97f3\u9002\u5e94\u4e0d\u540c\u60c5\u51b5\u7684\u65b9\u5f0f\u3002\u4f8b\u5982\uff0c\u60a8\u4e0e\u521a\u521a\u8fdb\u884c\u9500\u552e\u7684\u5ba2\u6237\u4f7f\u7528\u7684\u8bed\u6c14\u4e0e\u60a8\u4e0e\u6cae\u4e27\u7684\u5ba2\u6237\u4ea4\u8c08\u65f6\u7684\u8bed\u6c14\u4e0d\u540c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5c06\u60a8\u7684\u54c1\u724c\u98ce\u683c\u6307\u5357\u6269\u5c55\u5230\u793e\u4ea4\u5a92\u4f53<\/h3>\n\n\n\n<p>\u51e0\u5e74\u524d\uff0c\u5927\u591a\u6570\u54c1\u724c\u90fd\u53ef\u4ee5\u6452\u5f03\u4e00\u5957\u6307\u5bfc\u65b9\u9488\uff0c\u4f46\u793e\u4ea4\u5a92\u4f53\u7684\u5174\u8d77\u4f7f\u4e8b\u60c5\u53d8\u5f97\u590d\u6742\u3002<\/p>\n\n\n\n<p>\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u88ab\u8ba4\u4e3a\u662f\u6b63\u5e38\u6216\u53ef\u63a5\u53d7\u7684\u5927\u90e8\u5206\u5185\u5bb9\u5e76\u4e0d\u603b\u662f\u4e0e\u5176\u4ed6\u6c9f\u901a\u6e20\u9053\u4fdd\u6301\u4e00\u81f4 &#8211; \u60a8\u9700\u8981\u5b9a\u4e49\u4e00\u79cd\u622a\u7136\u4e0d\u540c\u7684\u8bed\u8c03\uff0c\u4ee5\u5728\u9002\u5e94\u793e\u4ea4\u5a92\u4f53\u89c4\u8303\u548c\u7ef4\u62a4\u54c1\u724c\u58f0\u97f3\u4e4b\u95f4\u53d6\u5f97\u5e73\u8861\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u4f60\u7684\u98ce\u683c\u6307\u5357\u5e94\u8be5\u89e3\u51b3\u4f60\u7684\u54c1\u724c\u662f\u5426\u4f7f\u7528\u8868\u60c5\u7b26\u53f7\u6216\u7f29\u5199\u4ee5\u53ca\u5b83\u5171\u4eab\u7684\u56fe\u50cf\u7c7b\u578b\u7684\u539f\u56e0\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u5efa\u8bae\u60a8\u6dfb\u52a0\u98ce\u683c\u6307\u5357\u7684\u5355\u72ec\u90e8\u5206\uff0c\u4ee5\u5b9a\u4e49\u60a8\u7684\u54c1\u724c\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u7684\u5c55\u793a\u65b9\u5f0f\u3002\u6307\u5b9a\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u60a8\u7684\u7279\u5b9a\u793e\u4ea4\u5a92\u4f53\u57fa\u8c03\u53ca\u5176\u5982\u4f55\u6839\u636e\u5e73\u53f0\u548c\u60c5\u51b5\u800c\u53d8\u5316\u3002\u5728Twitter\u4e0a\u652f\u6301\u5bf9\u8bdd\u53ef\u80fd\u9700\u8981\u4e0eInstagram\u4e0a\u7684\u8bc4\u8bba\u56de\u590d\u4e0d\u540c\u7684\u57fa\u8c03\u3002<\/li><li>\u662f\u5426\u4f7f\u7528\u8868\u60c5\u7b26\u53f7\uff0c\u7f29\u5199\u548c\u4fda\u8bed\u3002<\/li><li>\u6807\u7b7e\u4f7f\u7528\u6307\u5357\u3002<\/li><li>\u56fe\u50cf\u6307\u5357\uff08\u5373\u54c1\u724c\u662f\u5426\u53d1\u5e03\u6216\u5206\u4eab\u6a21\u56e0\uff1f\uff09\u3002<\/li><li>\u5185\u5bb9\u6307\u5357\uff1a\u60a8\u662f\u5426\u907f\u514d\u53d1\u5e03\u7279\u5b9a\u4e3b\u9898\uff1f\u5bf9\u522b\u4eba\u91c7\u53d6\u5f3a\u786c\u7acb\u573a\uff1f\u60a8\u503e\u5411\u4e8e\u54ea\u4e9b\u5185\u5bb9\u683c\u5f0f\uff08\u6587\u7ae0\u94fe\u63a5\uff0c\u539f\u59cb\u7167\u7247\uff0c\u5ba2\u6237\u751f\u6210\u7684\u5185\u5bb9\uff0cGIF\u7b49\uff09\u3002<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u5177\u6709\u5f3a\u5927\u7684\u516c\u5171\u54c1\u724c\u6307\u5bfc\u7684\u54c1\u724c<\/h2>\n\n\n\n<p>\u54c1\u724c\u548c\u54c1\u724c\u8bc6\u522b\u53ef\u4ee5\u662f\u4e00\u4e2a\u8270\u96be\u7684\u6982\u5ff5\uff0c\u4ee5\u62bd\u8c61\u7684\u65b9\u5f0f\u5305\u88c5\u4f60\u7684\u601d\u60f3\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u4ece\u5176\u4ed6\u54c1\u724c\u7684\u4f8b\u5b50\u4e2d\u5b66\u4e60\u53ef\u80fd\u4f1a\u6709\u6240\u5e2e\u52a9\u3002\u51e0\u4e2a\u54c1\u724c\uff0c\u65e0\u8bba\u5927\u5c0f\uff0c\u90fd\u516c\u5f00\u53d1\u5e03\u4ed6\u4eec\u7684\u6307\u5bfc\u65b9\u9488\uff0c\u56e0\u6b64\u60a8\u53ef\u4ee5\u67e5\u770b\u5df2\u786e\u5b9a\u54c1\u724c\u7684\u6837\u5f0f\u89c4\u5219\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u72fc\u9a6c\u620f\u56e2<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0070\/7032\/files\/wolf-circus-brand-guidelines.jpg?v=1558967408\" alt=\"Wolf Circus\u7684\u54c1\u724c\u6307\u5357\u793a\u4f8b\" title=\"%title\u63d2\u56fe%num\" \/><figcaption>Wolf Circus\u7684\u98ce\u683c\u6307\u5357\u5df2\u7ecf\u524a\u51cf\uff0c\u4f46\u5b83\u6db5\u76d6\u4e86\u4ece\u516c\u53f8\u7684\u539f\u56e0\u5230\u5176\u8c03\u8272\u677f\u7684\u57fa\u7840\u77e5\u8bc6\u3002<\/figcaption><\/figure>\n\n\n\n<p>Wolf Circus\u662f\u4e00\u5bb6\u5973\u6027\u62e5\u6709\u7684\u7535\u5b50\u5546\u52a1\u516c\u53f8\uff0c\u9500\u552e\u624b\u5de5\u5236\u4f5c\u7684\u73e0\u5b9d\uff0c\u63d0\u4f9b\u4e86\u4e00\u4e2a\u7b80\u5355\u7684\u98ce\u683c\u6307\u5357\u7684\u4f8b\u5b50\uff0c\u6db5\u76d6\u4e86\u7edd\u5bf9\u5fc5\u9700\u54c1\uff08\u4f60\u53ef\u4ee5\u6253\u8d4c\u5b83\u6bd4\u767e\u4e8b\u53ef\u4e50\u7684\u98ce\u683c\u6307\u5357\u66f4\u7b80\u6d01\uff09\u5e76\u63d0\u4f9b\u6240\u6709\u5fc5\u8981\u7684\u4fe1\u606f\u4f7f\u65b0\u5458\u5de5\u548c\u5408\u4f5c\u8005\u80fd\u591f\u51c6\u786e\u5730\u4ee3\u8868\u54c1\u724c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u672c\u548c\u6770\u745e\u7684<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0070\/7032\/files\/ben-jerrys-brand-guidelines.jpg?v=1558967446\" alt=\"Ben\uff06Jerry's\u7684\u54c1\u724c\u6307\u5357\u793a\u4f8b\" title=\"%title\u63d2\u56fe%num\" \/><figcaption><a href=\"http:\/\/lamp-global.benjerry.com\/redesign\/style-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ben\uff06Jerry\u7684<\/a>\u54c1\u724c\u6307\u5357\u8be6\u7ec6\u4ecb\u7ecd\u4e86\u8be5\u54c1\u724c\u7684\u9ad8\u5ea6\u89c6\u89c9\u6548\u679c\u3002<\/figcaption><\/figure>\n\n\n\n<p>Ben\uff06Jerry&#8217;s\u662f\u4e00\u4e2a\u5177\u6709\u975e\u5e38\u72ec\u7279\u89c6\u89c9\u98ce\u683c\u7684\u54c1\u724c &#8211; 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