{"id":2172,"date":"2019-07-27T16:00:56","date_gmt":"2019-07-27T08:00:56","guid":{"rendered":"https:\/\/luvecg.cn\/?p=2172"},"modified":"2019-07-27T16:01:02","modified_gmt":"2019-07-27T08:01:02","slug":"%e3%80%902019-%e8%a7%86%e9%a2%91%e8%90%a5%e9%94%80video-marketing%e8%b6%8b%e5%8a%bf%ef%bc%9a%e4%bd%a0%e5%8f%88%e4%ba%86%e8%a7%a3%e5%a4%9a%e5%b0%91%ef%bc%9f%e3%80%91%e2%80%8d","status":"publish","type":"post","link":"https:\/\/picvlog.com\/?p=2172","title":{"rendered":"\u30102019 \u89c6\u9891\u8425\u9500Video Marketing\u8d8b\u52bf\uff1a\u4f60\u53c8\u4e86\u89e3\u591a\u5c11\uff1f\u3011\u200d"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/assets.website-files.com\/5cbebc8833a3f4ce072a5152\/5cd5bfd7f33c7e49edf2f9b3_12-%E8%A6%96%E9%A0%BB%E7%87%9F%E9%8A%B7.jpg\" alt=\"2019 \u89c6\u9891\u8425\u9500Video Marketing\u8d8b\u52bf\uff1a\u4f60\u53c8\u4e86\u89e3\u591a\u5c11\uff1f\" title=\"%title\u63d2\u56fe%num\" \/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>\u30102019 \u89c6\u9891\u8425\u9500Video Marketing\u8d8b\u52bf\uff1a\u4f60\u53c8\u4e86\u89e3\u591a\u5c11\uff1f\u3011<\/strong>\u200d<\/h1>\n\n\n\n<p>\u65b0\u7684\u4e00\u5e74\u5f00\u59cb\u4e86\uff0c2019\u5e74\u89c6\u9891\u5236\u9020\u5546\u548c\u8425\u9500\u5546\u7684\u524d\u666f\u5f00\u59cb\u5347\u6e29\u3002\u7535\u5f71\u548c\u89c6\u9891\u884c\u4e1a\u6b63\u5728\u8fc5\u901f\u53d8\u5316\uff0c\u65b0\u7684\u8bbe\u5907\u3001\u5f62\u5f0f\u548c\u5e7f\u544a\u6e20\u9053\u6bcf\u5929\u90fd\u5728\u589e\u957f\u3002\u4f5c\u4e3aMarketer\u7684\u4f60\uff0c\u5bf9\u516c\u53f8\u54c1\u724c\u7684\u8425\u9500\u8ba1\u5212\u53c8\u5236\u5b9a\u597d\u4e86\u5417\uff1f\u200d<\/p>\n\n\n\n<p>\u8ba9\u6211\u4eec\u6765\u770b\u770b2019\u5e74\u503c\u5f97\u5173\u6ce8\u7684\u89c6\u9891\u8425\u9500\u5927\u8d8b\u52bf\uff0c\u4ee5\u4fbf\u5c06\u60a8\u7684\u89c6\u9891\u8425\u9500\u7b56\u7565\u4fdd\u6301\u5728\u9886\u5148\u72b6\u6001\u3002\u770b\u770b\u54ea\u7c7b\u89c6\u9891\u8425\u9500\u66f4\u503c\u5f97\u8ba9\u60a8\u6295\u653e\u66f4\u591a\u8d44\u6e90\uff1f\u200d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u4f60\u77e5\u9053\u5417\uff1a\u89c6\u9891\u8425\u9500\u5305\u62ec\u54ea\u4e9b\u7c7b\u578b\uff1f<\/strong><\/h3>\n\n\n\n<p>\u7535\u89c6\u5e7f\u544aTVC Ads &nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<br>\u5ba3\u4f20\u89c6\u9891\u5e7f\u544aPromotionalVideo Ads &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<br>\u91c7\u8bbf\/\u89c1\u8bc1\u89c6\u9891Interview\/ Testimonial Video&nbsp;<br>\u4ea7\u54c1\u6f14\u793a\/\u57f9\u8badProduct Demo \/ Training &nbsp;&nbsp;<br>\u76f4\u64ad\u89c6\u9891LiveStreaming(Facebook\/YouTube)&nbsp;<br>\u89e3\u91ca\u89c6\u9891ExplainerVideo (2D \/ 3D)&nbsp;<br>\u6d3b\u52a8\u62a5\u5bfc\u89c6\u9891Event CoverageVideo&nbsp;<br>\u89c6\u9891\u535a\u5ba2V- logs\u200d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u89c6\u9891\u8425\u9500Video Marketing \u771f\u7684\u503c\u5f97\u5417\uff1f<\/strong><\/h3>\n\n\n\n<p>Wyzowl\u76842017\u5e74\u89c6\u9891\u8425\u9500\u72b6\u51b5\u8c03\u67e5\u663e\u793a\uff1a83\uff05\u4f7f\u7528\u89c6\u9891\u7684\u4eba\u8ba4\u4e3a\u5176\u53ef\u5e26\u6765\u826f\u597d\u7684\u6295\u8d44\u56de\u62a5\u7387\uff1b73\uff05\u7684\u4eba\u5728\u89c2\u770b\u89c6\u9891\u540e\u4e70\u4e86\u4e00\u4e2a\u4ea7\u54c1\uff1b97\uff05\u4f7f\u7528\u89e3\u91ca\u89c6\u9891\u7684\u4f01\u4e1a\u8868\u793a\u53ef\u5e2e\u52a9\u7528\u6237\u66f4\u52a0\u4e86\u89e3\u5176\u4e1a\u52a1\uff1b94\uff05\u7684\u4f01\u4e1a\u5c06\u89c6\u9891\u89c6\u4e3a\u6709\u6548\u5de5\u5177\uff1b\u5728\u63a5\u53d7\u8c03\u67e5\u7684\u4eba\u4e2d\uff0c81\uff05\u7684\u4eba\u770b\u5230\u9500\u552e\u989d\u589e\u52a0\u3002\u4e8b\u5b9e\u4e0a\u6ca1\u6709\u5fc5\u8981\u6000\u7591\u89c6\u9891\u8425\u9500\u5bf9\u5546\u4e1a\u7684\u597d\u5904\uff0c\u8fd9\u7edd\u5bf9\u662f\u503c\u5f97\u7684\u3002SAP\u900f\u8fc7\u89c6\u9891\u8425\u9500\u6d3b\u52a8\u83b7\u5f97\u4e86900\u4e07\u6b21\u5c55\u793a\u3002\u76f8\u4fe1Video Marketing\u4ecd\u662f\u4f01\u4e1a\u4eec\u91cd\u8981\u7684\u5ba3\u4f20\u6e20\u9053\u3002\u200d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u8c01\u5728\u4f7f\u7528\u89c6\u9891\u8425\u9500\uff1f<\/strong><\/h3>\n\n\n\n<p>Content Marketing Institute\u53d1\u8868\u5bf9B2B\u548cB2C\u8fdb\u884c\u89c6\u9891\u8425\u9500\u7684\u8c03\u67e5\u7ed3\u679c\u76f8\u8fd1\uff1aB2B\u548cB2C\u7684Marketer\u4e2d\u670960\uff05\u4f7f\u7528\u89c6\u9891\u8fdb\u884c\u8425\u9500\uff1b30\uff05\u7684B2B\u7684Marketer\u8868\u793a\uff0c\u89c6\u9891\u5c06\u6210\u4e3a\u5185\u5bb9\u8425\u9500\u6210\u529f\u7684\u5173\u952e\uff1b\u521934\uff05\u7684B2C\u7684Marketer\u8868\u793a\u8fd9\u5bf9\u6210\u529f\u81f3\u5173\u91cd\u8981\u3002\u7136\u800c\uff0c\u7ea6\u4e09\u5206\u4e4b\u4e8c\u7684Marketer\u4f7f\u7528\u89c6\u9891\u8fdb\u884c\u8425\u9500\uff0c\u4f5c\u4e3aMarketer\u7684\u4f60\u66f4\u5e94\u5236\u5b9a\u66f4\u8d34\u5408\u516c\u53f8\u7684\u89c6\u9891\u5ba3\u4f20\u7b56\u7565\u3002<\/p>\n\n\n\n<p>\u200d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u6d88\u8d39\u8005vs \u5728\u7ebf\u89c6\u9891Online Video<\/strong><\/h3>\n\n\n\n<p>\u5728\u8d2d\u7269\u524d\u4f60\u4f1a\u5982\u4f55\u505a\u8d44\u6599\u641c\u96c6\uff1fGoogle\u8868\u793a\uff0c\u8fd1\u4e94\u6210\u7684\u7f51\u7edc\u7528\u6237\u5728\u5230\u8bbf\u5546\u5e97\u524d\u90fd\u4f1a\u5bfb\u627e\u6709\u5173\u89c6\u9891\u3002Wyzowl\u8868\u793a\uff0c84\uff05\u7684\u6d88\u8d39\u8005\u5728\u770b\u5b8c\u89c6\u9891\u540e\u4e70\u4e86\u4e1c\u897f\uff1b91\uff05\u7684\u6d88\u8d39\u8005\u89c2\u770b\u8fc7\u89e3\u8bf4\u89c6\u9891\u3002\u800cHubspot\u8868\u793a\uff0c\u670943\uff05\u7684\u6d88\u8d39\u8005\u5e0c\u671b\u770b\u5230\u66f4\u591a\u7684\u89c6\u9891\u5185\u5bb9\u3002\u89c6\u9891\u8425\u9500\u4e5f\u662f\u8d2d\u7269\u4f53\u9a8c\u91cd\u8981\u7684\u4e00\u90e8\u5206\u3002\u5982\u679c\u4f60\u6b63\u6295\u653e\u89c6\u9891\u5e7f\u544a\uff0c\u90a3\u4e48\u66f4\u9700\u8981\u8003\u8651\u8868\u8fbe\u7684\u8bed\u6c14\u3001\u89c6\u9891\u7684\u957f\u5ea6\u3002\u6d88\u8d39\u8005\u559c\u6b22\u89c6\u9891\uff0c\u4f46\u4f60\u5fc5\u987b\u628a\u5b83\u505a\u597d\u5e76\u4fdd\u6301\u7b80\u77ed\u3002\u200d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u79fb\u52a8\u89c6\u9891\u8425\u9500Mobile Video Marketing<\/strong><\/h3>\n\n\n\n<p>\u667a\u80fd\u624b\u673a\u6444\u50cf\u6280\u672f\u7684\u8fdb\u6b65\u3001\u514d\u8d39\u89c6\u9891\u521b\u5efa\u8f6f\u4ef6\u548c\u5e94\u7528\u7a0b\u5e8f\u4e0d\u65ad\u6d8c\u73b0\uff0c\u4ee4\u89c6\u9891\u521b\u4f5c\u521b\u9020\u4e86\u65b0\u4e16\u754c\u3002\u636eIAB\u79f0\uff0c2014\u5e74\u81f32016\u5e74\u95f4\uff0cMarketer\u5c06\u624b\u673a\u548c\u6570\u5b57\u89c6\u9891\u5e7f\u544a\u7684\u652f\u51fa\u589e\u52a0\u4e8695\uff05\u3002\u636eYouTube\u79f0\uff0c\u8d85\u8fc7\u4e00\u534a\u7684YouTube\u89c6\u9891\u6d88\u8d39\u662f\u901a\u8fc7\u79fb\u52a8\u8bbe\u5907\u8fdb\u884c\u7684\u3002Twitter\u79f0\uff0c90\uff05\u7684Twitter\u89c6\u9891\u89c2\u770b\u90fd\u53d1\u751f\u5728\u624b\u673a\u4e0a\u3002\u8fd9\u610f\u5473\u7740\u672a\u6765\u8d8b\u52bf\u662f\u79fb\u52a8\u7684\u3002\u4ee4\u5c0f\u578b\u3001\u7075\u6d3b\u7684\u4e1a\u52a1\u53ef\u5feb\u901f\u548c\u9891\u7e41\u5730\u521b\u5efa\uff0c\u540c\u65f6\u4e5f\u4e3a\u89c6\u9891\u4e13\u4e1a\u4eba\u5458\u6269\u5c55\u591a\u6837\u5316\u670d\u52a1\uff0c\u4e3a\u65b0\u5ba2\u6237\u6253\u5f00\u4e86\u8bb8\u591a\u5927\u95e8\u3002\u200d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u793e\u4ea4\u89c6\u9891\u8425\u9500Social Video Marketing<\/strong><\/h3>\n\n\n\n<p>\u8fd1\u5e74\uff0cLive Video\u4f3c\u4e4e\u6210\u4e3a\u6bcf\u4e2a\u793e\u4ea4\u5a92\u4f53\u7f51\u7ad9\u7684\u4e00\u90e8\u5206\uff0c\u4ee5\u81f4\u793e\u4ea4\u5a92\u4f53\u7528\u6237\u6d3b\u8dc3\u30022016\u5e74\u4e92\u8054\u7f51\u8d8b\u52bf\u62a5\u544a\u663e\u793a\uff0cFacebook\u6bcf\u5929\u83b7\u5f9780\u4ebf\u89c6\u9891\u89c2\u770b\u6b21\u6570\uff1bSnapchat\u5219\u6bcf\u5929100\u4ebf\u7684\u89c6\u9891\u89c2\u770b\u6240\u9707\u64bc\u3002\u62e5\u6709\u8d85\u8fc710\u4ebf\u7528\u6237\u7684YouTube\u66f4\u4e0d\u5728\u8bdd\uff0c\u5176\u572818-49\u5c81\u4e4b\u95f4\u7684\u89c2\u4f17\u6570\u91cf\u8d85\u8fc7\u4efb\u4f55\u5728\u7f8e\u56fd\u7684\u6709\u7ebf\u7535\u89c6\u3002\u8981\u597d\u597d\u5229\u7528\u793e\u4ea4\u5a92\u4f53\u66f4\u9700\u6ce8\u610f\u89c6\u9891\u5185\u5bb9\uff0c\u56e0\u4e3a\u89c6\u9891\u53ef\u80fd\u4f1a\u6bd4\u7167\u7247\u7684\u8f6c\u53d1\u7387\u66f4\u9ad8\u3002\u200d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2019\u5e74\u53ca\u4ee5\u540e\u7684\u89c6\u9891\u8425\u9500\u8d8b\u52bf<\/strong><\/h3>\n\n\n\n<p>\u4e00\u4e2a\u4ee4\u4eba\u9707\u60ca\u7684\u7edf\u8ba1\u6570\u636e\u6765\u81eaCisco\uff1a\u52302020\u5e74\uff0c\u6bcf\u79d2\u5c06\u6709\u8fd1\u767e\u4e07\u5206\u949f\u7684\u89c6\u9891\u901a\u8fc7\u4e92\u8054\u7f51\u3002\u5230\u90a3\u65f6\uff0c82\uff05\u7684\u6d88\u8d39\u8005\u7f51\u7edc\u6d41\u91cf\u5c06\u662f\u89c6\u9891\u3002\u800c\u76f4\u64ad\u89c6\u9891\u66f4\u662f\u6700\u65b0\u8d8b\u52bf\uff0cFacebook\u79f0\u5176\u7528\u6237\u89c2\u770b\u76f4\u64ad\u89c6\u9891\u7684\u65f6\u95f4\u6bd4\u4e0d\u518d\u64ad\u653e\u7684\u89c6\u9891\u957f3\u500d\u3002\u5982\u679c\u54c1\u724c\u8981\u957f\u671f\u548c\u987e\u5ba2\u5efa\u7acb\u5173\u7cfb\u4e0e\u4e92\u52a8\uff0c\u89c6\u9891\u8425\u9500\u5c06\u662f\u53d1\u5c55\u4f60\u7684\u7f51\u7edc\u548c\u5ba2\u6237\u7fa4\u7684\u4e00\u79cd\u5f88\u597d\u7684\u65b9\u5f0f\uff0c\u4e0d\u4ec5\u4ec5\u662f\u4eca\u5e74\uff0c\u800c\u662f\u672a\u6765\u3002<\/p>\n\n\n\n<p>\u200d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30102019 \u89c6\u9891\u8425\u9500Video Marketing\u8d8b\u52bf\uff1a\u4f60\u53c8\u4e86\u89e3\u591a\u5c11\uff1f\u3011\u200d \u65b0\u7684\u4e00\u5e74\u5f00\u59cb\u4e86\uff0c2019\u5e74\u89c6\u9891\u5236\u9020&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"class_list":["post-2172","post","type-post","status-publish","format-standard","hentry","category-xw","category-1","description-off"],"_links":{"self":[{"href":"https:\/\/picvlog.com\/index.php?rest_route=\/wp\/v2\/posts\/2172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/picvlog.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/picvlog.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/picvlog.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/picvlog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2172"}],"version-history":[{"count":0,"href":"https:\/\/picvlog.com\/index.php?rest_route=\/wp\/v2\/posts\/2172\/revisions"}],"wp:attachment":[{"href":"https:\/\/picvlog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/picvlog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/picvlog.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}